Senior Trade Marketing Manager

Responsibilities

• Collaborate with Marketing on annual GTM planning and execution timelines.
• Customize marketing strategies to meet the expectations of key customers and channels.
• Ensure readiness for key account meetings by aligning deliverables across departments.
• Track GTM milestones and flag gaps or risks to execution.
• Support development of channel-specific portfolio strategies.
• Identify commercial gaps and coordinate with Marketing and Branding to fill them.
• Collaborate closely with Marketing, Category Management, and Sales Strategy to develop and implement a comprehensive Channel Strategy.
• Focus on aligning the appropriate brands, formats, and pack configurations to the right channels and customer segments.
• Work with Marketing to commercialize and address any identified portfolio gaps.
• Aid Sales Operations with forecast planning and promotion optimization.
• Build and manage promotional calendars in line with GTM plans.
• Support the implementation and ongoing use of TPM (Trade Promotion Management) tools.
• Help evaluate trade program performance and ROI to improve effectiveness.
• Coordinate launch materials and readiness efforts across Sales, Marketing and Branding.
• Ensure timelines, specs, display assets, and customer-specific needs are addressed.
• Track KPIs for innovation launches and assist with post-launch performance reviews.
• Act as a liaison between Sales, Marketing, Branding and Operations to ensure alignment.
• Participate in project teams focused on improving execution and communication.
• Contribute to special projects or initiatives aimed at improving commercial strategy and team efficiency.

Qualifications

• Bachelor’s degree in marketing, Business, or related field; MBA a plus.
• 5–8 years of experience in CPG, with 3+ years in Trade Marketing, Sales Strategy, or related functions.
• Proven ability to manage and optimize trade spend programs.
• Experience with TPM systems (implementation or daily usage).
• Familiarity with launching new products at retail and aligning cross-functional timelines.
• Strong skills in PowerPoint, Excel, and data analysis tools.
• Excellent communication and presentation skills.
• Collaborative and proactive mindset with strong attention to detail.