Senior Technical Product Marketing Specialist
About the role
The Senior Technical Product Marketing Specialist serves as a key technical communicator between Engineering, Product Management, Sales Engineering, and Marketing. You will:
- Lead structured product launch execution
- Manage and govern detailed technical product data in CPI’s PIM ecosystem
- Create technical sales tools and compete-level product content
- Translate engineering documentation and system design information into customer-ready materials
Responsibilities
This is a hands-on, content-heavy, engineering-aligned position—not a brand or campaign marketing role. Success requires strong technical writing ability, precision in working with product data, and familiarity with data center infrastructure environments.
- Product Launch Execution
- Coordinate cross-functional product launch activities from planning through release.
- Partner with Product Management and Engineering to translate technical documentation into market-ready materials.
- Ensure launch readiness across product data, sales tools, internal communications, and web content.
- Maintain structured launch workflows and documentation to drive repeatable execution.
- Product Information Management (PIM) Governance
- Serve as Marketing’s lead contributor supporting PIM data governance and product information workflows.
- Collaborate with Engineering, Product Management, IT, and Marketing teams to maintain accurate, complete, and structured product data.
- Identify product data gaps and coordinate cross-functional resolution.
- Ensure product data supports web publishing, partner syndication, and sales enablement needs.
- Technical Sales Enablement & Market Intelligence
- Develop technical sales tools including battle cards, feature comparisons, solution briefs, and competitive matrices.
- Conduct market and competitor research within the ICT infrastructure industry.
- Translate technical product characteristics into clear value messaging aligned to buyer needs.
- Support development of resources aligned with specific buyer groups, including data center operators, IT teams, facilities personnel, integrators, and contractors.
- Collaborate with Marketing Communications to ensure consistent technical positioning across materials.
- Cross-Functional Project Coordination
- Manage multiple concurrent initiatives and maintain visibility into timelines and deliverables.
- Align stakeholders across Product Management, Engineering, Sales, IT, and Marketing.
- Communicate project status clearly and proactively to maintain momentum and alignment.
Qualifications
- Bachelor’s Degree required (Engineering, Technology, Marketing, Business, or related field preferred).
- Minimum 5–8 years' experience in Technical Product Marketing, Product Management support, Technical Marketing, Sales Engineering support, or similar role within: Data center infrastructure, Enterprise IT infrastructure, Power, cooling, cabinets, enclosures, networking, or related hardware environments.
- Experience supporting physical infrastructure products (not software-only environments).
- Strong technical writing and communication skills.
- Ability to collaborate effectively with Engineering, Product Management, and technical Sales teams.
- Strong organizational skills and ability to manage multiple projects simultaneously.
Preferred Qualifications
- Experience working with Product Information Management (PIM), ERP, or structured product data systems.
- Familiarity with ICT infrastructure standards, certifications, and compliance considerations.
- Experience developing technical sales enablement materials.
- Exposure to enterprise, edge, hyperscale, or MTDC environments.
Core Competencies
- Techically curious and comfortable working with engineering documentation.
- Process-oriented with strong project management discipline.
- Detail-driven with strong data accuracy mindset.
- Ability to simplify complex technical information into clear messaging.
- Collaborative team player with strong cross-functional communication skills.
Physical/Environmental Requirements
- Works on a computer majority of the day.
- Ability to lift 25 lbs., move file boxes, etc. as needed.
- Some travel may be required both by automobile and airplane.
Work Environment
This position is based in the Greater Austin, Texas area (Georgetown, Round Rock, or Austin) and follows a hybrid model with regular in-office collaboration at CPI’s Round Rock or Georgetown locations.
Why CPI?
Chatsworth Products is a 100% employee-owned company and a recognized leader in ICT infrastructure solutions. Our teams design and deliver the physical infrastructure that supports enterprise, edge, and data center environments worldwide. At CPI, you’ll work in a collaborative, technically driven environment where Product, Engineering, Sales, and Marketing teams work closely together to solve real infrastructure challenges. As an employee-owner, you directly contribute to — and benefit from — the long-term success of the company.