Senior Technical Product Marketing Manager

About the role

Fivetran is seeking a Senior Technical Product Marketing Manager to join our Product + Portfolio Marketing team. This role supports key product areas and helps scale technical product marketing across the organization. Key responsibilities include:

• Create high-impact technical collateral across the Fivetran platform.
• Conduct market research and develop technical content.
• Collaborate with various teams to support launches, campaigns, and events.
• Represent Fivetran as a platform expert through events and webinars.

Responsibilities

Content Development & Messaging:

• Create high-impact technical collateral across the Fivetran platform, including architecture diagrams, demos, white papers, blogs, pitch decks, technical guides, and other customer-facing content.
• Develop thought leadership that translates complex technical concepts into clear, value-based messaging for technical audiences.
• Review and edit materials across the product portfolio to ensure technical accuracy, consistency, and strategic alignment.

Customer & Market Insights:

• Conduct research on market trends, customer needs, and competitive dynamics across the modern data ecosystem to inform product positioning and messaging.
• Partner closely with Product Management to deeply understand features, technical capabilities, and customer use cases across multiple product areas.
• Develop how-to guides, demo videos, case studies, and technical whitepapers that support adoption and expansion across key products.

Cross-Functional Collaboration:

• Act as a technical marketing partner to GTM Product Marketers, Demand Generation, Regional Marketing, Sales, and Enablement to support launches, campaigns, webinars, field events, and sales plays across priority product areas.
• Collaborate with Partner Marketing to showcase integrations and ecosystem partnerships through joint initiatives such as webinars, workshops, and hands-on labs.

Technical Expertise:

• Operationalize technical product marketing best practices across teams.
• Stay up to date with trends in data integration, cloud data platforms, AI, deployment models, governance, etc.
• Provide best practices, reference architectures, and technical validation to support sales cycles and customer conversations.

Thought Leadership:

• Represent Fivetran as a platform expert through events, presentations, webinars, and hands-on labs.
• Support analyst relations and strategic conversations by providing detailed technical insights and validating product innovation across the portfolio.
• Help position Fivetran as a foundational component of modern, scalable data infrastructure.