Senior Team Lead, Market Research

About the role

The Senior Team Lead, Market Research position at Guidepoint is a hybrid role based out of New York. This role oversees a team of 3-6 research analysts and project managers, trains and mentors junior staff, and serves as a client-facing voice for Guidepoint’s market research services.

Responsibilities

• Oversee a team of 3-6 research analysts and project managers, helping to assign and manage work and ensure high-quality client engagement and timely and accurate delivery of end-to-end research projects
• Cook up with other quantitative survey operational team leads and staff (fieldwork, survey programming, data automation) to ensure cross-functional collaboration
• Train and mentor junior staff on best practices for quantitative survey research design, client communication, project management, and reporting and data analysis, including both simple (descriptive) and more advanced (market share analysis, discrete choice analysis, regression analysis)
• Train and mentor junior staff on common market research project types (brand tracking, concept/creative testing, market sizing, pricing analysis)
• Serve as support staff to sales leadership, serving as a client- and prospect-facing voice representing Guidepoint’s market research services and capabilities; assist in producing proposals and pricing information for large opportunities
• Serve as a senior voice for client communication, stepping in to resolve project issues, provide leadership on kickoffs for complex or sustained engagements, and serve as a delivery lead on select projects to senior stakeholders
• Serve as a direct project manager on large or urgent work as-needed
• Other duties as required

Requirements

• 7+ years working at a market research firm doing survey design, client service, and report delivery, with a focus on quantitative survey research
• Specific experience in surveying and servicing B2B audiences, with experience in the medical or biopharma sector preferred
• 2+ years serving in a people management capacity, mentoring and assigning work to junior research staff
• Experience with data analysis and reporting tools (DisplayR preferred, SPSS, Stata or similar acceptable)
• Bachelor’s degree in social science research (psychology, economics, sociology, political science) and/or statistics and data analysis preferred
• Comfort with programming and QAing surveys programmed in online survey platforms (e.g. Qualtrics, Forsta/Decipher, Alchemer)
• Experience doing background research on business and consumer audiences, recommending sample designs for representative research outcomes

Qualifications

• Bachelor’s degree in social science research (psychology, economics, sociology, political science) and/or statistics and data analysis preferred
• Comfort with programming and QAing surveys programmed in online survey platforms (e.g. Qualtrics, Forsta/Decipher, Alchemer)
• Experience doing background research on business and consumer audiences, recommending sample designs for representative research outcomes

Skills

• Survey design and client service
• Data analysis and reporting
• Project management
• Client communication
• Sample design

Benefits

• 15 PTO days, 10 legal holidays, and sick days
• Comprehensive medical, dental, and vision plans
• 401(k) matching up to 10%
• Life insurance
• Paid time-off and parental leave plans
• Commuter benefits and a corporate gym rate
• Development opportunities through the LinkedIn Learning platform
• Free snacks and beverages in the office
• Friday happy hour and “Summer Fridays”
• Year-round corporate athletic league
• Casual work environment, team building, and other social events

Pay

The annual base salary for this position is $92,000 - $160,000. Additionally, this position is eligible for an annual discretionary bonus based on performance.

Schedule

This is a hybrid position out of our New York office.