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Senior Strategist (Strategic, Creative), US East Coast Based

Kyra · United States · 1 mo ago
RemoteRemoteOTHRFull-time

About the role

Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.

What You’ll Be Doing

  • Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs

  • Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals

  • Write high-quality briefs and strategic decks that inspire both clients and creators

What You Bring

  • Strategy Experience in the Creator Space: 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand

  • Experience implementing / using AI tools into your workflows. Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube

  • TikTok Fluency: Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior. Able to translate brand identities into authentic, scroll-stopping creator content

  • Data-Driven Thinking: Comfortable working with performance metrics, audience data, and platform insights. Ability to structure frameworks, make data actionable, and present performance narratives clearly

  • Creative & Commercial Acumen: Exceptional brief-writing, storytelling, and presentation skills. Strong client presence with the ability to articulate ideas confidently and drive strategy forward

Benefits

  • We’re a remote-first team, giving you the flexibility to work from wherever you do your best work

  • Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year

  • Growth: Annual Learning & Development budget to invest in your skills

  • Rewards: Annual bonus scheme to recognise great work

  • Healthcare coverage for US-based team members

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