Senior Strategist

About the role

The mission of The New York Times is to seek the truth and help people understand the world. This role is based in our New York headquarters as a hybrid position, with 3 days in the office.

Responsibilities

• Build creative briefs rooted in clear insights from cultural research, audience data, and industry analysis
• Collaborate and project manage across relevant departments (including Partnerships, Sales, Ad Products) to create integrated programs for clients
• Use research and data to express and support sales through storytelling
• Address client challenges in proactive and responsive proposals, with a clear narrative, insightful data, clean visuals, and a natural integration of "why NYT"
• Lead creative and media brainstorms
• Contribute to internal and external company projects, whether that's go-to-market materials for specific markets or sharing industry trends to sales/fellow strategy teammates
• Attend client and agency calls/in-person meetings to pitch our creative or media strategies
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world

Qualifications

• 6+ years of advertising/marketing experience, with a focus in creative, media or brand marketing strategy
• 6+ years of experience with branded content, mobile, digital, social and advertising landscape
• 6+ years of experience working in collaborative sales and marketing environment
• A history of coming up with strategic and creative advertising solutions/campaigns, and a high degree of comfort presenting our ideas directly to agency and brand contacts
• Average of 6+ years of experience in high performance team building, public speaking, and leadership
• An understanding of the current branded content, mobile, digital, social and advertising landscape

Preferred Qualifications

• Brand marketing experience
• Publisher experience
• Experience in CPG, Auto, Travel, Healthcare and/or Entertainment
• Light design skills