Senior Strategic Relationship Marketing Manager

We need to output HTML fragment with sections: About the role? The posting includes description about Franklin Templeton, role responsibilities, qualifications, benefits, pay, schedule. We must not repeat job title as heading. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Include sections only if posting has real specific content. We'll need to extract content. Let's parse. First paragraph: "At Franklin Templeton, we believe success is built through powerful partnerships..." This is about company and role context. Could be "About the role" or maybe "About the company". The instruction: use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we can put an "About the role" section summarizing the role purpose. Then responsibilities: many bullet-like sentences under "How You Will Add Value", "A focus on collaboration and relationship management", "Support of expanded availability", "Campaign and Content Development and Execution". Those are responsibilities. Requirements/Qualifications/Skills: The "What Will Help You Be Successful" list includes Bachelor's degree, 7+ years experience, etc. That's qualifications and skills. We could split into Qualifications (education, experience) and Skills (communication, collaborative, etc). But we can also combine. Benefits: The paragraph about total rewards, list of benefits, plus later "Highlights Of Our Benefits Include". So we have benefits content. Pay: "We expect the annual salary for this position to range between $115,000 - $150,000, depending on location and level of relevant experience, plus discretionary bonus." Schedule: "This role is based in Boston (MA), Stamford (CT), or St Petersburg (FL) and follows a hybrid schedule of 4 days in the office and 1 day remote each week." We must not include boilerplate like EEO etc. Remove that. We must not include application instructions. We must not repeat job title as heading. We must not include minor metadata like Job ID. We must output only HTML fragment. Let's craft sections:

About the role

Franklin Templeton’s US Marketing organization partners with sales and strategic account teams to align capabilities with client needs. The Senior Strategic Relationship Marketing Manager develops and executes the US wealth marketing strategy, serving as a dedicated marketing account manager for specific external client firms, driving collaboration, data‑driven campaign execution, and partnership management.

Responsibilities: we can list as

• ... each bullet. We need to preserve all substantive information; not invent or summarize away detail. So we need to include each responsibility point from the text. Let's extract responsibilities from the sections: From "How You Will Add Value": - Developing and executing a strategic marketing plan - Partner closely with the Head of US Wealth Marketing to create and execute a comprehensive marketing strategy for Franklin Templeton’s wealth business, that is consistent with the priorities across strategic account and sales leadership. - Make independent marketing decisions, functioning as a dedicated marketing account manager for specific external client firms, tailoring approach and decisions based on alignment with their leader, distribution partners, and specific client needs. - Support the implementation of this strategy via defined engagement, including: content development, email campaigns, digital assets, web personalization, multi-media, events, sponsorships, digital advertising and social media. - Continually evaluate marketing strategy to determine efficacy and incorporate any ways to further evolve and improve throughout the year. From "A focus on collaboration and relationship management": - Establish and maintain close relationships across our partner firms’ marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns. - Work in tandem with sales and strategic account colleagues to create the right messages and content, with ongoing connectivity as to how resources are being used, what needs to change and how we can continue to evolve. - Manage complex multi-firm partnerships, resolving conflicts and aligning goals strategically to ensure cohesive and effective marketing efforts. - Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization (particularly client marketing, integrated marketing, marketing operations, creative services, social media and compliance) to ensure effective coordination of marketing efforts. - Accountable for the success of assigned client marketing strategies, contributing to overall business growth through effective campaign management and content development. From "Support of expanded availability": - As new placements become available and new selling agreements are made, work in close partnership with sales, strategic accounts and our partner firms to establish key deliverables to aid in promotion. - Proactively identify challenges or gaps in marketing plans and create innovative solutions to address them, ensuring the team remains agile and responsive to the evolving needs of the business and its partners. - Continually share with our partner firms what our promotional efforts have gained insights. From "Campaign and Content Development and Execution": - Develop and execute product and thematic campaigns supportive of key priorities. - Create content, as needed, including emails, collateral and digital assets. - Employ a data-driven approach for all marketing campaigns and share actionable insights with our sales partners. - Identify opportunities to grow the business through marketing-led initiatives that engage a target audience through lead nurturing. - Employ a compressive marketing brief process, bringing together colleagues across all marketing functions to determine how best to go to market as quickly and effectively as possible, always being clear as to the intended goal and how best to measure success. We need to ensure we don't duplicate similar points; but we should preserve all substantive info. Some overlap may exist but okay. Now Qualifications/Skills: from "What Will Help You Be Successful": - Bachelor’s degree or equivalent experience - 7+ years’ experience in financial services industry, preferably in sales or marketing - Demonstrated experience working across U.S. wealth management channels, including wirehouses, independent and regional broker-dealers, and RIAs. - Understanding of financial markets, investment products and economic concepts. - Series 7 and 63 preferred - Strong communication skills, both written and verbal - Digital-first mindset with experience leveraging modern marketing channels and technologies - Strong collaborator who builds effective partnerships across teams and functions - Creative problem solver with a strategic perspective and strong attention to detail - Strong project management skills with the ability to manage multiple initiatives simultaneously - Self-starter with a proactive approach and the ability to anticipate business needs We could split into Qualifications (education, experience, certifications) and Skills (soft skills). But we have headings: Requirements, Qualifications, Skills. The instruction says use those headings if content exists. We can decide to put Requirements maybe for mandatory items? But we can just use Qualifications and Skills. However we need to avoid empty headings. Let's create:

  Qualifications

  • Bachelor’s degree or equivalent experience
  • 7+ years’ experience in financial services industry, preferably in sales or marketing
  • Demonstrated experience working across U.S. wealth management channels, including wirehouses, independent and regional broker-dealers, and RIAs.
  • Understanding of financial markets, investment products and economic concepts.
  • Series 7 and 63 preferred

  Skills

  • Strong communication skills, both written and verbal
  • Digital-first mindset with experience leveraging modern marketing channels and technologies
  • Strong collaborator who builds effective partnerships across teams and functions
  • Creative problem solver with a strategic perspective and strong attention to detail
  • Strong project management skills with the ability to manage multiple initiatives simultaneously
  • Self-starter with a proactive approach and the ability to anticipate business needs
  We could also have a Requirements section but maybe not needed. However we have "Requirements" heading; we could put the same as Qualifications? But better to follow instruction: use headings only if posting has real specific content. We have qualifications and skills content, so we can include those. We could also include a Requirements section for mandatory items like location? But location is in schedule. We'll keep Qualifications and Skills. Benefits: from paragraph and highlights. We need to capture all substantive benefit info: Paragraph: "Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary — designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program." Highlights: "Paid Time Off: Three weeks of PTO in your first year Health Coverage: Competitive medical, dental, and vision insurance to support your well-being Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities Learning Education Assistance Program (LEAP): To support your ongoing growth and career advancement Employee Investment Benefits: Opportunity to purchase company funds with no sales charge" We should combine, avoid duplication. Let's craft a Benefits section with bullet list. Pay: salary range. Schedule: location and hybrid schedule. Now produce HTML. We must not include any extra text outside HTML. Let's craft:

  About the role

  Franklin Templeton’s US Marketing organization partners with sales and strategic account teams to align capabilities with client needs. The Senior Strategic Relationship Marketing Manager develops and executes the US wealth marketing strategy, serving as a dedicated marketing account manager for specific external client firms, driving collaboration, data‑driven campaign execution, and partnership management.

  Responsibilities

  • Developing and executing a strategic marketing plan
  • Partner closely with the Head of US Wealth Marketing to create and execute a comprehensive marketing strategy for Franklin Templeton’s wealth business, consistent with the priorities across strategic account and sales leadership.
  • Make independent marketing decisions, functioning as a dedicated marketing account manager for specific external client firms, tailoring approach and decisions based on alignment with their leader, distribution partners, and specific client needs.
  • Support the implementation of this strategy via defined engagement, including: content development, email campaigns, digital assets, web personalization, multi‑media, events, sponsorships, digital advertising and social media.
  • Continually evaluate marketing strategy to determine efficacy and incorporate ways to further evolve and improve throughout the year.
  • Establish and maintain close relationships across partner firms’ marketing and sales organizations, uncovering opportunities to execute custom engagement strategies and joint campaigns.
  • Work in tandem with sales and strategic account colleagues to create the right messages and content, with ongoing connectivity as to how resources are being used, what needs to change and how we can continue to evolve.
  • Manage complex multi‑firm partnerships, resolving conflicts and aligning goals strategically to ensure cohesive and effective marketing efforts.
  • Collaborate with colleagues across the Franklin Templeton global and regional marketing and operations organization (particularly client marketing, integrated marketing, marketing operations, creative services, social media and compliance) to ensure effective coordination of marketing efforts.
  • Accountable for the success of assigned client marketing strategies, contributing to overall business growth through effective campaign management and content development.
  • As new placements become available and new selling agreements are made, work in close partnership with sales, strategic accounts and partner firms to establish key deliverables to aid in promotion.
  • Proactively identify challenges or gaps in marketing plans and create innovative solutions to address them, ensuring the team remains agile and responsive to the evolving needs of the business and its partners.
  • Continually share with partner firms what promotional efforts have gained insights.
  • Develop and execute product and thematic campaigns supportive of key priorities.