Senior Strategic Leader, Adult Learner Recruitment

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We tailor our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

About the role

This role operates as the primary point of contact and leader of EAB Adult Learner Recruitment (ALR) partner (client) relationships. The Senior Strategic Leader will work directly with assigned institutional partners to oversee all components of their enrollment marketing partnership with EAB, ensuring the achievement of business objectives as well as long-term growth and success. This role may be based in Richmond, VA or Washington, DC.

Responsibilities

• Establish and maintain strong, consultative, and strategic relationships with enrollment leaders and senior administrators on campus.
• Lead regular virtual and in-person meetings with partners to guide long-term partnership success and growth.
• Collaborate cross-functionally, internally and externally, to provide a high-impact results-oriented partnership.
• Proactively manage renewals by demonstrating ROI and aligning products, price, and strategy to institutional goals.
• Develop a deep understanding of each partner’s objectives and challenges, building a customized and highly synergistic partnership.
• Advise partners on product optimization, strategic targeting, and creative execution.
• Ensure internal teams’ awareness of partner goals and preferences.
• Systematically measure campaigns to identify opportunities and demonstrate effectiveness.
• Leverage analytics, reporting platforms, market research, and other resources to educate partners on campaign performance and tools available to drive strategy.
• Mentor and develop account managers assigned to core team to foster strong communication and partner relationship management.
• Serve as a dynamic liaison between campus partners and in-house resources.
• Connect institutional goals and mission back to EAB’s mission and aspiration.

Requirements

• Bachelor’s degree.
• 5 - 7+ years’ experience in consultative, strategic, leadership positions managing relationships with key decision makers.
• Previous experience working in a leadership role in higher education enrollment strategy, or relevant marketing and partner management experience.
• Experience leading, coaching, and mentoring high-performing teams.
• History of successfully working cross-functionally to achieve results.
• Experience aligning strategic insights and solutions to stakeholder goals.
• Proven relationship building and collaboration/teamwork orientation.
• Demonstrated ability to influence key decision makers and diverse audiences through innovative strategies that achieve desired outcomes and build consensus in complex environments.
• Ability to approach situations in an entrepreneurial way and find opportunity for improvement/change.
• Ability to work independently and in a team environment and to plan, organize, set, and achieve priorities.
• Proficient with PC, Internet, and Microsoft Office products.
• Willingness to travel up to 40 - 50%.
• Valid driver's license.

Preferred Qualifications

• Graduate degree.
• Strongly preferred higher education experience in graduate, professional, or online program development, and/or in the adult learner market broadly.
• EAB institutional knowledge and experience.
• Experience with direct marketing and multi-channel marketing principles.
• Demonstrated expertise in using data to drive decision making.
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

Pay

The anticipated starting salary (base) range for this role is $90,000 - $118,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
• 20+ days of PTO annually, in addition to paid firm and floating holidays.
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
• 401(k) retirement savings plan with annual discretionary company matching contribution.
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans.
• Employee assistance program with counseling services and resources available to all employees and immediate family.
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation.
• Fertility treatment coverage and adoption or surrogacy assistance.
• Paid parental leave with phase back to work program for birthing and non-birthing parents.
• Access to milk shipping service to support nursing employees during business travel.
• Discounted pet health insurance coverage for dog and cat family members.
• Company-provided life, AD&D, and disability insurance.
• Financial wellness resources and membership in a robust employee discount program.
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities.

Benefits kick in day one; learn more at eab.com/careers/benefits.