Senior Strategic Finance Manager - Marketing

About the role

The Senior Manager, Strategic Finance - Marketing & GTM ROI will own the strategic finance partnership with the VP of Marketing and the broader marketing organization. They will drive strategic decision-making through deep cross-functional partnership, financial and strategic analyses, and domain expertise. The role will also oversee the go-to-market business, partnering with the COO.

Responsibilities

• Ownership & Business Partnership: Own the marketing finance partnership. Be the go-to strategic finance partner for the VP of Marketing and their leadership team—embedded enough to anticipate needs, independent enough to push back when it counts.

• Marketing Measurement & ROI: Build and own the frameworks for measuring ROAS, channel efficiency, and attribution across paid, brand, and lifecycle— and push beyond attribution toward what actually matters: causal, incremental measurement. Own our evolution toward incrementality testing and Marketing Mix Modeling (MMM) so we can answer not just what got credited, but what the next dollar actually drives.

• Unit Economics: Own our unit economics model, reporting, and insights. Leverage this to drive investment decisions and external investor relations.

• Planning: Lead marketing planning. Own the annual and long-range planning process for the marketing org—setting targets, stress-testing investment cases, and building the financial narrative that earns executive confidence. Partner with Marketing, Sales, and Product to quantitatively validate where Checkr should place its biggest bets.

• AI: Build for scale with AI. Develop AI-powered workflows, automated reporting, and intelligence systems that give the FP&S team and our marketing partners an analytical edge.

• Executive Communication: Influence at the top. Present findings and recommendations directly to senior leaders, with the clarity and conviction to move decisions.

• Budget Management: With the support of the Strategic Finance analyst, govern the budget management and reporting for the COO’s overall budget.

Requirements

• 8+ years of progressive finance experience, including at least 4 years as a dedicated partner to B2B marketing organizations. A foundation in investment banking, private equity, or management consulting is a strong plus.

• Deep fluency in marketing economics— you can build a channel ROI model from scratch and explain ROAS to a CMO in plain English. You are comfortable being the connective tissue between the CFO and CMO.

• Fluency across the marketing measurement stack, from multi-touch attribution to incrementality testing and MMM. You understand the limits of each method and know when to use which, and you've helped organizations move up that maturity curve.

• Experience across both PLG and sales-led go-to-market motions. You understand how marketing measurement, attribution, and investment decisions differ between self-serve and direct sales channels, and you've built frameworks that account for both.

• A track record of driving business outcomes through financial insight, not just reporting. You influence strategy; you don't just measure it.

• You've built something with AI—a model, an automated analysis, a workflow. You see it as a core part of how great finance teams operate, not a novelty.

• Expert-level financial modeling with an instinct for what actually moves the business.

• Strong executive presence— you communicate with clarity and conviction whether you're in a working session or exec review.

• Hands-on experience with Marketing Analytics tools (ie. HockeyStack), Salesforce, BI tools (ie. Omni, Looker, Tableau), and SQL.

• You identify problems before they're handed to you, and you do your best work when the answer isn't obvious.

• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

Qualifications

• Education: Bachelor's degree in Finance, Business Administration, or a related field.

• Professional Certifications: CPA, CMA, or MBA preferred.

Skills

• Financial Modeling

• Marketing Economics

• Marketing Measurement Stack

• PLG and Sales-Led GTM

• AI and Automation

• Executive Presence

• BI Tools

• SQL

Benefits

A fast-paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation, and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend

Pay

On-target Earnings OR Base Salary range (San Francisco, CA): $192,000 - $248,600 USD

Schedule

Full-time