Senior Strategic Finance Manager - Marketing
About the role
The Senior Manager, Strategic Finance - Marketing & GTM ROI will own the Strategic Finance partnership with the VP of Marketing and the broader marketing organization. This high-visibility role provides direct exposure to the executive team and a seat at the table.
What You’ll Do
Ownership & Business Partnership: Own the marketing finance partnership. Be the go-to strategic finance partner for the VP of Marketing and their leadership team—embedded enough to anticipate needs, independent enough to push back when it counts.
Marketing Measurement & ROI: Build and own the frameworks for measuring ROAS, channel efficiency, and attribution across paid, brand, and lifecycle—push beyond attribution toward what actually matters: causal, incremental measurement. Own our evolution toward incrementality testing and Marketing Mix Modeling (MMM) so we can answer not just what got credited, but what the next dollar actually drives.
Unit Economics: Own our unit economics model, reporting, and insights. Leverage this to drive investment decisions and external investor relations.
Planning: Lead marketing planning. Own the annual and long-range planning process for the marketing org—setting targets, stress-testing investment cases, and building the financial narrative that earns executive confidence. Partner with Marketing, Sales, and Product to quantitatively validate where Checkr should place its biggest bets.
AI: Build for scale with AI. Develop AI-powered workflows, automated reporting, and intelligence systems that give the FP&S team and our marketing partners an analytical edge.
Executive Communication: Influence at the top. Present findings and recommendations directly to senior leaders, with the clarity and conviction to move decisions.
Budget Mgmt: With the support of the Strategic Finance analyst, govern the budget management and reporting for the COO’s overall budget.
What You Bring
8+ years of progressive finance experience, including at least 4 years as a dedicated partner to B2B marketing organizations.
A foundation in investment banking, private equity, or management consulting is a strong plus.
Deep fluency in marketing economics—build a channel ROI model from scratch and explain ROAS to a CMO in plain English.
Fluency across the marketing measurement stack, from multi-touch attribution to incrementality testing and MMM. Understand the limits of each method and know when to use which, and help organizations move up that maturity curve.
Experience across both PLG and sales-led go-to-market motions. Understand how marketing measurement, attribution, and investment decisions differ between self-serve and direct sales channels, and build frameworks that account for both.
A track record of driving business outcomes through financial insight, not just reporting. Influence strategy; don’t just measure it.
Build something with AI—a model, an automated analysis, a workflow. See it as a core part of how great finance teams operate, not a novelty.
Expert-level financial modeling with an instinct for what actually moves the business.
Strong executive presence—communicate with clarity and conviction whether you’re in a working session or executive review.
Hands-on experience with Marketing Analytics tools (HockeyStack), Salesforce, BI tools (Omni, Looker, Tableau), and SQL.
Identify problems before they’re handed to you, and do your best work when the answer isn’t obvious.
An A-player mindset with a strong bias for action: raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.
Pay & Benefits
Pay Transparency Disclosure: We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.
On-target Earnings OR Base Salary range (San Francisco, CA): $192,000 - $248,600 USD
What We Offer:
A fast-paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation, and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend
At Checkr, We Offer
A fast-paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation, and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend
Equal Employment Opportunity
Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.
Applicant Privacy Policy
If you are a California resident or are located in Alberta or British Columbia, our Applicant Privacy Policy applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process. Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., name@checkr.com or name@ext.checkr.com).