Senior Strategic Finance Manager - Marketing

About the role

The Senior Manager, Strategic Finance - Marketing & GTM ROI will own the strategic finance partnership with the VP of Marketing and the broader marketing organization. This role will focus on driving strategic decision-making through financial analyses, measuring marketing return on ad spend (ROAS), channel efficiency, and attribution across various marketing channels. Additionally, this individual will oversee the go-to-market business, partnering with the COO to ensure alignment and investment decisions.

Responsibilities

• Ownership & Business Partnership: Own the marketing finance partnership. Be the go-to strategic finance partner for the VP of Marketing and their leadership team, embedded enough to anticipate needs and independent enough to push back when necessary.
• Marketing Measurement & ROI: Build and own the frameworks for measuring ROAS, channel efficiency, and attribution across paid, brand, and lifecycle—pushing beyond attribution toward causal, incremental measurement. Own the evolution toward incrementality testing and Marketing Mix Modeling (MMM).
• Unit Economics: Own the unit economics model, reporting, and insights. Leverage these to drive investment decisions and external investor relations.
• Planning: Lead marketing planning. Own the annual and long-range planning process for the marketing organization—setting targets, stress-testing investment cases, and building the financial narrative that earns executive confidence. Partner with Marketing, Sales, and Product to quantitatively validate where Checkr should place its biggest bets.
• AI: Build for scale with AI. Develop AI-powered workflows, automated reporting, and intelligence systems that give the FP&S team and marketing partners an analytical edge.
• Executive Communication: Influence at the top. Present findings and recommendations directly to senior leaders, with the clarity and conviction to move decisions.
• Budget Management: With the support of the Strategic Finance analyst, govern the budget management and reporting for the COO’s overall budget.

Requirements

• 8+ years of progressive finance experience, including at least 4 years as a dedicated partner to B2B marketing organizations. A foundation in investment banking, private equity, or management consulting is a strong plus.
• Deep fluency in marketing economics—able to build a channel ROI model from scratch and explain ROAS to a CMO in plain English. Comfortable being the connective tissue between the CFO and CMO.
• Fluency across the marketing measurement stack, from multi-touch attribution to incrementality testing and MMM. Knowledge of the limitations of each method and ability to choose the right one.
• Experience across both product-led growth (PLG) and sales-led go-to-market motions. Understanding how marketing measurement, attribution, and investment decisions differ between self-serve and direct sales channels, and building frameworks that account for both.
• A track record of driving business outcomes through financial insight, not just reporting. Influencing strategy rather than just measuring it.
• You've built something with AI—whether a model, automated analysis, or workflow. You see AI as a core part of how great finance teams operate, not a novelty.
• Expert-level financial modeling with an instinct for what actually moves the business.
• Strong executive presence—communicating clearly and persuasively whether in a working session or executive review.
• Hands-on experience with Marketing Analytics tools (HockeyStack), Salesforce, BI tools (Omni, Looker, Tableau), and SQL.
• Identify problems before they're handed to you, and do your best work when the answer isn't obvious.

Qualifications

• Master's degree in Finance, Accounting, or related field.
• CPA certification preferred.
• Experience with financial modeling software (e.g., Excel, Tableau).
• Experience with marketing analytics tools (e.g., HockeyStack, Google Analytics).
• Experience with CRM systems (e.g., Salesforce).

Skills

• Financial modeling and analysis.
• Marketing economics and ROI measurement.
• Incrementality testing and Marketing Mix Modeling (MMM).
• Product-led growth (PLG) and sales-led go-to-market strategies.
• AI-driven workflows and automation.
• Executive communication and presentation skills.
• SQL and other data analysis tools.

Benefits

A fast-paced and collaborative environment
Learning and development allowance
Competitive cash and equity compensation, and opportunity for advancement
100% medical, dental, and vision coverage
Up to $25K reimbursement for fertility, adoption, and parental planning services
Flexible PTO policy
Monthly wellness stipend

Pay

On-target Earnings OR Base Salary range (San Francisco, CA): $192,000 - $248,600 USD

Schedule

Individuals are expected to work from the office 3+ days a week. In-office perks include lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.