Senior Staff GTM Communications Manager

About the role

As part of the Go To Market (GTM) Performance & Strategy team, you’ll turn company, product, market, and GTM priorities into clear narratives and high-impact communications for a global customer-facing organization. You’ll own core communications channels and key live experiences—including monthly all-hands, Sales Kickoff (SKO) programming, and new hire onboarding—helping teams understand what matters, why it matters, and how to act. Your work will support 1Password’s mission to enable a safer, simpler digital future by strengthening clarity, alignment, and execution across the business. Reporting into the Sr Dir, Sales Performance & Strategy, this hybrid role is based in Austin, TX or Toronto, ON.

How we use AI

Across GTM, we’re transforming the way we work with AI. We expect every seller, CSM, and team member to become a power user, using it daily to work smarter and move faster. AI is already embedded in how we operate – from real-time coaching that sharpens how we sell and interact with customers, to surfacing insights that help us anticipate needs – creating more time for meaningful customer engagement.

Schedule

• Hybrid role: expected to work from 1Password's Toronto or Austin office 3 days per week, with flexibility to work from the office up to 5 days based on business needs
• All go-to-market roles have an in-person onboarding in Toronto
• Occasional travel required (department-wide offsites, quarterly meetings, customer events across Canada, USA, and/or EMEA)
• Leadership roles can expect to travel once per month on average

Requirements

• 8+ years of experience in Go To Market (GTM) communications, executive communications, sales or revenue enablement, strategic communications, or a related field
• Exceptional writing, storytelling, and communication skills, with the ability to translate complex business and product strategies into clear, compelling narratives
• Experience partnering directly with senior executives on high-impact presentations, talking points, and organization-wide communications
• Experience leading communications and programming for large-scale GTM forums such as Sales Kickoff, new hire onboarding, leadership meetings, or similar events
• Strong understanding of Business-to-Business Software as a Service (B2B SaaS) organizations, including how partners, resellers, distributors, and service providers contribute to a go-to-market motion
• Strong facilitation and presentation skills, including experience preparing and coaching senior presenters

Qualifications

• Experience partnering with Product Management and Product Marketing to translate product strategy and positioning for customer-facing audiences, along with strong editorial judgment and operational rigor

Responsibilities

• Own the strategy, narrative, editorial rhythm, and delivery of core GTM communications channels in partnership with GTM leadership
• Translate company, product, market, channel, and GTM priorities into relevant communications tailored to different audiences
• Lead monthly global GTM all-hands, including agenda and narrative development, content curation, presenter preparation, presentation development, and facilitation
• Own the weekly GTM newsletter and short-form video update, synthesizing inputs, supporting message development, and maintaining a clear communications archive
• Partner with executive and cross-functional leaders—including Product Management, Product Marketing, Channel, and Workplace Experience—to develop high-impact messaging
• Lead the GTM communications and role-based breakout experience for Sales Kickoff, including session design, materials, presenter preparation, rehearsals, and speaker coaching
• Own the GTM curriculum and facilitation for live new hire onboarding, using participant feedback and changing priorities to improve the experience over time

Pay

• USA-based roles: annual base salary between $162,000 USD and $235,000 USD, commission-eligible
• Canada-based roles: annual base salary between $155,000 CAD and $225,000 CAD, commission-eligible
• Eligible for immediate participation in benefits program, generous paid time off, equity grant, and applicable incentive programs
• Compensation approached with a promise of fair market value and internal equity commensurate with experience and specific skill set

Benefits

• Health and wellbeing: maternity and parental leave top-up programs, competitive health benefits, generous PTO policy
• Growth and future: RSU program for most employees, retirement matching program, free 1Password account
• Community: paid volunteer days, peer-to-peer recognition through Bonusly, remote-first work environment

Culture

At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

AI approach

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged—it's an essential part of how we will be successful at 1Password. This approach extends to our hiring process—candidates are welcome to use AI tools responsibly and thoughtfully during the application process, though we ask that you join live interviews without using AI tools so we can get to know how you communicate, solve problems, and collaborate with others.