Senior Specialist, Strategic Account Intelligence

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. No job title heading. No Job ID. Remove boilerplate like EEO, accommodations, AI usage, etc. Must preserve all substantive info. We need to parse the posting. Content: Intro paragraph: "We’re looking for an Account Intelligence & Outbound Specialist to help us create meaningful outbound engagement and pipeline opportunities across priority global strategic accounts. You’ll use Talkwalker insights, market signals, account research and hands-on outbound to build commercially relevant, account specific-outbound that creates movement in the accounts that matter most by identifying the right people, moments and messages to activate complex enterprise accounts working alongside two Global Strategic Account Managers. You will be reporting to the Director, Outbound Strategy. Please note that the role may include 10% of travel to events; other Hootsuite offices, etc." That's about the role. Then "WHAT YOU’LL DO:" list of duties. Then "WHAT YOU’LL NEED:" list of requirements/qualifications/skills. Then "Please note that the role may include up to 10% of travel to client sites and events, other Hootsuite offices, etc." (duplicate travel note) Then a list of competencies: Accountability, Priority Setting, Collaboration and Teamwork. Then "WHO YOU ARE:" list of traits. Then guiding principles list. Then accommodations and AI usage (boilerplate) to remove. We need to decide sections: About the role (intro paragraph). Responsibilities (WHAT YOU’LL DO). Requirements (WHAT YOU’LL NEED). Skills maybe combine with Requirements? Could separate Qualifications (education/experience) and Skills (specific abilities). Benefits, Pay, Schedule: none given (travel note is not benefit/pay/schedule). Travel note could be part of About the role or maybe Schedule? It's about travel percentage, not schedule. Could include in About the role. No explicit benefits, pay, schedule. So we should not create those sections. We must not create sections with placeholder text. So only include sections with real content. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Skills? Might be overlapping. Let's see content: WHAT YOU’LL NEED includes: - Some years of experience in outbound, sales development, account development, growth, market intelligence, social listening, insights, or a commercially focused research role within a B2B environment or equivalent combination of education / experience. - Hands-on experience with outbound activity, including email, LinkedIn and phone-based outreach. - Strong interest in and working familiarity with social listening, digital marketing, brand reputation, consumer behaviour, customer insight and market trends, with the ability to turn these signals into commercially relevant account intelligence. - Strong research skills, with the ability to connect account activity, market context, stakeholder priorities and business challenges into a clear reason to engage. - Strong written and verbal communication skills, with the ability to turn complex insight into clear, relevant and human outbound messaging. - Good understanding of enterprise sales cycles and how strategic account engagement differs from higher-volume prospecting. - Hands-on experience using Talkwalker, or an equivalent social listening and insights platform is required. - Experience with Gong Engage, Salesforce, LinkedIn Sales Navigator, 6sense, Cognism or similar platforms is a strong advantage. - Additional language skills in French, German, Italian, Spanish, Portuguese or Arabic would be desirable. - Please note that the role may include up to 10% of travel to client sites and events, other Hootsuite offices, etc. Then after that, there is a list of competencies (Accountability, Priority Setting, Collaboration and Teamwork). Then "WHO YOU ARE:" list of traits (Solution seeker, Lifelong learner, etc.). Then guiding principles. We could treat "Requirements" as the WHAT YOU’LL NEED (experience, skills). "Qualifications" maybe education/experience? But we have overlapping. Could combine into one section "Requirements" covering experience, skills, language, travel note. Then "Skills" could be the specific abilities (research, communication, etc.) but that's also in requirements. To avoid duplication, we could have sections: About the role, Responsibilities, Requirements (includes experience, skills, language, travel), and maybe "Attributes" for WHO YOU ARE and guiding principles? But we only allowed headings from list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We cannot add custom headings like Attributes. So we need to map content to those allowed headings. We could put WHO YOU ARE and guiding principles under "Skills"? Not ideal but maybe they are skills/attributes. Or under "Qualifications"? Could treat them as qualifications (personal qualities). The guidelines: Use headings only when posting has real, specific content for it. So we need to decide if we have content for each. We have content for About the role (intro). Responsibilities (WHAT YOU’LL DO). Requirements (WHAT YOU’LL NEED). Qualifications maybe education/experience? Already covered in Requirements. Could we split: Requirements = mandatory experience/skills; Qualifications = education/experience combination? Might be redundant but we can still include both if we have distinct content. The posting mentions "Some years of experience ... or equivalent combination of education / experience." That's qualification. Also mentions hands-on experience with outbound activity etc. That's also qualification. Hard to separate. Skills: we have strong research skills, communication skills, understanding of enterprise sales cycles, etc. Those are skills. Thus we could have: - About the role: intro paragraph. - Responsibilities: list of duties. - Requirements: mandatory experience (years, outbound experience, Talkwalker experience, travel note). - Qualifications: education/experience combination? Might be same as Requirements. Could instead put language skills under Qualifications? Hmm. Better: Use Requirements for the bullet list of mandatory experience and skills (including Talkwalker, outbound, etc.). Use Skills for the additional language skills and maybe the soft skills (Accountability etc.)? But those are more like attributes. Alternatively, we could combine Requirements and Qualifications into one section, but we need to decide which headings to include. The instruction: "Prefer a few substantive sections over many thin ones." So we could include only About the role, Responsibilities, Requirements (covering all needed), and maybe Skills (for language and personal attributes). But we need to ensure we don't create thin sections. Let's extract content for each: About the role: Intro paragraph (first paragraph). Also maybe the travel note? Could include there. Responsibilities: The list after "WHAT YOU’LL DO:" each sentence starts with a verb. We'll make

• for each. Requirements: The list after "WHAT YOU’LL NEED:" up to before the competencies list? Actually the WHAT YOU’LL NEED includes the bullet points (experience, hands-on, interest, research skills, communication skills, understanding enterprise sales cycles, Talkwalker experience, experience with other platforms, language skills, travel note). That's a set. Qualifications: Could be the education/experience combination line? But that's already in the first bullet of WHAT YOU’LL NEED. Might be redundant. Skills: Could be the competencies (Accountability, Priority Setting, Collaboration and Teamwork) and the WHO YOU ARE traits and guiding principles. Those are more like personal attributes/skills. Thus we can have: - About the role - Responsibilities - Requirements (mandatory experience/skills) - Skills (personal attributes, competencies, guiding principles) We'll omit Qualifications, Benefits, Pay, Schedule. Now we need to ensure we don't include boilerplate: remove accommodations, AI usage, etc. Also remove duplicated lines like travel note appears twice; we should include only once. We must preserve all substantive information. So we need to include all bullet points from WHAT YOU’LL DO and WHAT YOU’LL NEED, plus the competencies list, WHO YOU ARE list, guiding principles list. We need to format as HTML:

  About the role

  ...

  etc. For lists:
  • ...
  . We must not repeat job title heading. Let's craft. About the role paragraph: Combine intro and travel note? The intro includes "Please note that the role may include 10% of travel to events; other Hootsuite offices, etc." We'll keep that sentence in About the role. Thus About the role:

  We’re looking for an Account Intelligence & Outbound Specialist to help us create meaningful outbound engagement and pipeline opportunities across priority global strategic accounts. You’ll use Talkwalker insights, market signals, account research and hands-on outbound to build commercially relevant, account specific-outbound that creates movement in the accounts that matter most by identifying the right people, moments and messages to activate complex enterprise accounts working alongside two Global Strategic Account Managers. You will be reporting to the Director, Outbound Strategy. Please note that the role may include 10% of travel to events; other Hootsuite offices, etc.

  Responsibilities: list items: - Conduct deep research across priority global strategic accounts to understand their business context, market environment, brand activity, audience sentiment, competitive landscape and relevant commercial signals. - Leverage Talkwalker insights, social listening, news, campaign activity, reputation signals and account history to identify timely and relevant reasons to engage prospective customers. - Identify and map complex buying groups, decision-makers, influencers and stakeholders across global strategic accounts, including marketing, communications, social media, insights, customer care, digital, analytics, procurement, legal, security, Data Privacy, regional teams and executive leadership. - Design and execute insight-led, account-specific outbound strategies across email, phone, LinkedIn and other relevant channels, using commercial relevance rather than generic product messaging. - Develop high-value account intelligence assets including signal summaries, one-page account memos, Talkwalker insight snapshots, competitor views, pre-mortems, executive questions and buying-group maps to support strategic account activation. - Act as a strategic partner to Global Strategic & Principal Account Executives by jointly prioritizing accounts, align on account strategy, and determine the next best outbound actions. - Maintain accurate account intelligence, stakeholder mapping, outbound activity and strategic learnings within Salesforce, Gong Engage and other relevant systems to support clean data, visibility and continuous improvement. - Perform other related duties as assigned. Requirements (WHAT YOU’LL NEED): list items: - Some years of experience in outbound, sales development, account development, growth, market intelligence, social listening, insights, or a commercially focused research role within a B2B environment or equivalent combination of education / experience. - Hands-on experience with outbound activity, including email, LinkedIn and phone-based outreach. - Strong interest in and working familiarity with social listening, digital marketing, brand reputation, consumer behaviour, customer insight and market trends, with the ability to turn these signals into commercially relevant account intelligence. - Strong research skills, with the ability to connect account activity, market context, stakeholder priorities and business challenges into a clear reason to engage. - Strong written and verbal communication skills, with the ability to turn complex insight into clear, relevant and human outbound messaging. - Good understanding of enterprise sales cycles and how strategic account engagement differs from higher-volume prospecting. - Hands-on experience using Talkwalker, or an equivalent social listening and insights platform is required. - Experience with Gong Engage, Salesforce, LinkedIn Sales Navigator, 6sense, Cognism or similar platforms is a strong advantage. - Additional language skills in French, German, Italian, Spanish, Portuguese or Arabic would be desirable. - Please note that the role may include up to 10% of travel to client sites and events, other Hootsuite offices, etc. Note: travel note duplicated; we already have travel note in About the role. Should we include again? The instruction: remove duplicated lines. So we should not repeat the travel note in Requirements if it's duplicate. However the wording slightly differs: "up to 10% of travel to client sites and events,