Senior Specialist, Search

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.

About the role

The Media Science team continues to grow and so does our need for a Senior Specialist on the Paid Search team. This position is responsible for the creation, maintenance, and optimization of our search ad campaigns, using analytics, automation, and piloting internal tools. While working in a team with at least one more senior member, this role assumes experience executing and reporting on paid search campaigns, with some ability to do so independently. Senior Specialists are expected to have excellent critical thinking skills, an innate sense of curiosity, and the desire to explore new ways to evolve and improve campaign setup to deliver ROI for our clients. Time and project management skills are key to success in this role.

Being a Senior Specialist at Known offers a unique opportunity for those pursuing a career in this field. In addition to analytics and operations, our Senior Specialists often work directly with clients, attending meetings and presenting recommendations and results with support from more senior members. They contribute significantly to deliverables, including regular campaign optimizations.

Responsibilities

• Lead all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), Apple Search Ads, and more.
• Perform day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns.
• Assist in the campaign planning process with recommendations across campaign approaches, audience targeting, and measurement.
• Independently build and present campaign-related analyses and performance results, including general reporting, audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
• Drive and implement optimizations and new campaign strategies, such as bid approaches, ad copy A/B tests, and audience testing to improve performance.
• Ideate on new analytical methodologies for optimizing campaigns.
• Validate data analyses by reviewing and performing audits of data in reporting or creating new analyses that better serve clients or improve efficiency.
• Manage media finance and billing needs for paid search campaigns.

Requirements

• 2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads.
• 2+ years of professional experience in analytics, advertising, ad tech, or media.
• Experience managing a $1M+ budget independently is a plus.
• Ability to exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or optimization opportunities.

Skills

• Understanding of the fundamentals of paid search advertising.
• Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads.
• High proficiency with Excel.
• Strong math and statistics foundational knowledge.
• Proven ability to work independently and efficiently.
• Attention to detail and time management.
• Excellent verbal and written communication.
• Experience presenting work to internal teams and clients, with a desire to develop this area further.
• Aptitude for deeply interpreting data/analytics.
• Prior agency experience is a plus.

Competencies

• Detail-oriented with a desire for managing the quality and accuracy of analytics, including checking your own and others’ work.
• A desire to work on challenging problems that require flexibility in approach.
• Ability to think strategically, analytically, and proactively about diverse business problems.
• Collaborative attitude.
• Self-motivated and exhibits initiative.
• Willing and able to learn quickly.
• Abundant intellectual curiosity and integrity.

Benefits

• Unlimited paid time off.
• 401k with company matching and no vesting period.
• Annual bonuses.
• Generous medical plan.
• Paid parental leave.

Pay

The base salary for this position is $80K–$90K. This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.