Senior Paid Search Specialist

We’re a Performance Marketing firm specializing in eCommerce. Our boutique team of experts is on a mission to help our clients grow through thoughtful collaboration and expert-level execution. Our culture is designed to attract, support, and amplify the impact of smart, capable people who thrive on solving meaningful problems. We are an organization of self-directed thinkers who combine technical depth, creative insight, and a strong sense of ownership.

Our Core Values

• We Put Clients First: We design everything with the client in mind. Real impact starts with understanding their goals, solving meaningful problems, and delivering value they can see and feel. When our clients succeed, we succeed.
• We Do Not Hire Jerks: Being brilliant doesn’t excuse bad behavior. We believe talent thrives in a culture of respect, kindness, empathy, and collaboration.
• We Are Smart Creatives: Our team members are bold thinkers, fast learners, and self-starters. We value people who challenge assumptions and bring ideas that push us forward. We never stop learning, testing, and trying new things to move our clients’ businesses forward.
• We Own the Outcomes: We don’t micromanage. You’re trusted to own your work, make decisions, and drive progress. With freedom comes responsibility. We take accountability for results, owning both the successes and the setbacks, learning and improving along the way.
• We Build with Excellence: We hold ourselves to a high standard in everything we do. We believe better is always possible—in our work and in ourselves. We embrace growth, question assumptions, and never stop improving. Excellence means being intentional, consistent, and committed to quality—whether in thinking, execution, or outcomes.
• We Are Transparent: Transparency builds trust. We default to being open because we believe informed teams make better decisions. We listen, ask questions, and speak up when it counts.

We pride ourselves on staying at the forefront of digital innovation, but we aren’t a “do it all” agency—we are a “do it right” kind of agency. Specifically, all of our services focus on how to most effectively drive incremental value for our clients through marketing. Today that means direct support and opportunity for our team to learn across:

• Performance Marketing
• Ecommerce Growth Strategy
• Paid Media Strategy
• Ads Management (Social, Search, Programmatic, Etc.)
• Measurement
• Mixed Media Modeling
• APEX Intelligence (our proprietary reporting software)
• Web Development
• Conversion Rate Optimization
• Search Engine Optimization

If you’re a self-starter with a competitive but collaborative spirit who is always looking to level-up, you’ll fit right in.

About the Role

We’re seeking a knowledgeable, Senior Paid Search Specialist to directly manage key client campaigns across the Google Ads ecosystem. This includes all campaign types (Search, Shopping, Performance Max, YouTubeTV, Demand Gen, etc.). You’ll be responsible for proactively driving campaigns forward from both a strategy and hands-on optimization perspective. You will regularly dissect results, brainstorm ideas, implement tests, and accurately report on outcomes.

You'll be supported by our Senior Leadership team and backed by budget predictions and concrete data provided by our Measurement team, which excels in Media Mix Modelling (MMM) and Incrementality testing. This role will collaborate closely with both our Sr. Director of Performance Marketing and Associate Director of Performance Marketing across client accounts.

Responsibilities

In the First 90 Days You Will:

• Learn: P1’s unique approach to paid search strategy, optimization, and measurement; become fluent in our naming conventions and the APEX Intelligence reporting platform. Get to know the unique offerings of your client accounts, their goals, and more.
• Manage & Optimize Campaigns: Take over ongoing day-to-day management of existing campaigns, build and launch new campaigns, and optimize across campaigns. This includes:
  • Analyzing product performance and adjusting product segmentation or shopping campaign structures
  • Adjusting bid strategies
  • Mining search-term reports for new or wasted keyword opportunities
  • Writing and launching new ad copy or product titles to implement A/B testing
  • Implementing landing page tests
  • Conducting consistent account hygiene checks to ensure campaigns are set up as intended with best practices
• Budget Pacing & Optimization: Proactively adjust allocated budgets across multiple campaigns aligning with the clients' monthly goals.
• Monitor Performance: Utilize in-house and external reporting systems to proactively flag any performance issues or opportunities within campaigns. Provide recommendations on how to address these.
• Report on Outcomes: Utilize our in-house report-builder to contribute to delivering end-of-month performance reports to assigned clients.
• Collaborate: Actively participate in collaborative calls with your Manager, Senior Leadership, and Clients. Take detailed notes and implement feedback and changes as directed.

Long-Term You Will:

• Account Ownership: Continue to take ownership of the in-platform work for your assigned accounts, optimizing campaigns and finding ways to unlock further value and results for your clients.
• Lead Collaboration: Leverage your growing knowledge of P1’s approach and continued skill development to actively drive collaboration and proactively innovate your accounts by bringing new ideas for testing and optimization.
• Coach: Help teach our newest hires and facilitate their personal development within P1.
• Learn Some More: Expand your skills beyond paid search and into other paid media channels, measurement, and more.

Requirements

• 4+ years of demonstrable hands-on experience and expertise directly managing and optimizing Google Ads campaigns
• Direct experience supporting multiple DTC ecommerce clients simultaneously
• Fluency in Google Ads Editor
• Strong working knowledge of Google Merchant Center and product feed management best practices
• Naturally curious with strong analytics skills that promote the ability to measure success of media efforts and identify learnings
• Detail-oriented with a proven track record of effectively managing multiple responsibilities while ensuring delivery of on-time and error-free work
• Outstanding communication and presentation skills, both written and verbal
• Personally aligned with and live out our core values in your day-to-day life
• Based in the U.S. and available to work a minimum of 40 hours per week
• Reliable high-speed internet connection and distraction-free personal workspace

Preferred Skills

• Prior agency experience
• Proficient in Excel and data visualization tools such as PowerBI, Tableau, Google Looker, and other relevant reporting tools and platforms
• At least 2-3 years working in a client-facing role
• B.S. in Marketing, Advertising, or similar relevant field

Ideal Candidate Profile

• Platform-Motivated: You enjoy spending your time in the ads platform, digging into data and building/optimizing campaigns more than sitting in client calls.
• Analytical & Data-Driven Mindset: You have a keen eye for patterns, enjoy breaking down complex data, and make decisions based on logic and measurable outcomes.
• Proactive & Process-Driven: You are a self-starter that proactively finds ways to drive value for your team and clients and don’t need to be prescribed your work. Along the way, you are always looking for ways to improve and stay organized to leave a strong paper trail for future work (analysis, training, etc.).
• Strategic & Growth-Oriented Thinking: You think beyond immediate results, always looking for opportunities to optimize, scale, and align efforts with long-term success.

Pay

We offer a competitive starting salary range between $80,000 and $95,000 annually, with the opportunity to grow. This position is performance bonus eligible.

Benefits

We offer 100% employer-funded insurance for our employees.

Schedule

Our remote-first agency allows each individual a higher level of flexibility to balance both professional and personal pursuits.