Senior Specialist Marketing (Parsippany, New Jersey - Hybrid)

About the role

Managed Health Care Associates, Inc. (MHA) provides care communities with access, solutions, and insights to help them run their businesses more effectively. Members include post‑acute providers across the care continuum such as long‑term care, home infusion, specialty pharmacies, senior living, and other group living facilities. The Senior Specialist, Marketing is an experienced individual contributor who develops and executes complex, multi‑channel marketing campaigns for assigned products, solutions, and business priorities. Working in partnership with Marketing leads who set strategy and direction, the Senior Specialist turns that direction into finished, in‑market campaigns—translating objectives into integrated campaign and go‑to‑market plans, developing content and creative, coordinating cross‑functional execution, and using performance data to recommend improvements. This role provides dedicated marketing support for assigned business units, products, and partner relationships across the company. It is a growth role: the person begins by executing against direction set by the Marketing leads and, as they build knowledge of the business and the member base, is expected to contribute more to campaign planning and strategy recommendations over time. The role does not set overall marketing strategy, own the marketing portfolio, manage departmental resource allocation, or have formal people‑management responsibilities.

Responsibilities

• Integrated Campaign Planning & Execution: Build, execute, and optimize complex, multi‑channel campaigns across email, web, social media, digital, print, webinars, events, and other relevant channels, working from the strategy and direction set by the Marketing leads. Translate approved business objectives into campaign briefs, audience plans, messaging, content calendars, deliverables, timelines, and measures of success. Coordinate stakeholder input, reviews, approvals, dependencies, and handoffs; surface risks and recommend practical solutions to keep work on schedule. Apply segmentation, personalization, testing, and marketing automation practices to strengthen engagement and conversion. Develop sales talk tracks and enablement content, in collaboration with the Marketing and Sales leads, so the sales team can carry campaign messaging into member conversations. Write, produce, and edit member‑facing content and campaign creative—including email campaigns and nurture sequences, social posts, landing page copy, sales aids, and sell sheets—and design social graphics and presentation‑ready materials