Senior Specialist, Lifecycle Marketing

About the role

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service.

Responsibilities

• Campaign Build, Execution & QA
• Build, launch, and manage lifecycle marketing campaigns across email, push notifications, in-app messaging, content cards, and emerging channels using Braze.
• Perform comprehensive QA for all campaigns, including audience targeting, personalization logic, dynamic content, rendering, links, deep links, tracking parameters, suppressions, and delivery settings.
• Validate campaign functionality across devices, operating systems, email clients, and app experiences prior to launch.
• Maintain campaign calendars and ensure timely execution of scheduled communications.
• Identify and communicate campaign risks, platform issues, or delivery concerns before launch.
• Customer Journey Management
• Support onboarding, engagement, retention, and winback journeys through campaign setup and execution.
• Create and maintain automated customer journeys using behavioral triggers, audience segmentation, and personalization logic.
• Aid in implementing lifecycle strategies developed by senior team members and cross-functional partners.
• Audience Segmentation & Personalization
• Create and manage audience segments using subscriber, behavioral, engagement, and content consumption data.
• Implement personalization and dynamic content rules to improve customer relevance and engagement.
• Ensure audience eligibility, suppression logic, and targeting requirements are accurately configured.
• Troubleshooting & Platform Operations
• Investigate and resolve campaign, segmentation, delivery, and deep-linking issues.
• Monitor campaign health and delivery performance following launch.
• Cross-Functional Collaboration
• Collaborate with Product, Content, Marketing, Creative, and Analytics teams to support feature launches, promotional campaigns, live events, and subscriber engagement initiatives.
• Coordinate campaign requirements, assets, timelines, and approvals across stakeholders.
• Communicate campaign status, launch readiness, and performance updates to internal teams.
• Performance & Optimization
• Support campaign reporting and analysis efforts by monitoring engagement, conversion, and retention metrics.
• Aid in A/B testing initiatives to improve messaging, creative, timing, and customer experiences.
• Identify opportunities to improve campaign performance through segmentation, personalization, and operational efficiencies.
• Process Improvement
• Contribute to the development of lifecycle marketing best practices, QA standards, and operational workflows.
• Help document campaign processes and support scaling lifecycle operations as FOX One grows.
• Recommend opportunities to improve execution speed, campaign quality, and customer experiences.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in CRM, lifecycle marketing, retention marketing, email marketing, or digital marketing.
• Hands-on experience building, launching, and optimizing campaigns in Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign, or similar CRM platforms.
• Strong understanding of customer lifecycle marketing, including onboarding, engagement, retention, re-engagement, and winback strategies.
• Experience creating and managing audience segments using customer data, behavioral insights, and event-based triggers.
• Proficiency with design tools such as Figma, Adobe Photoshop, or similar creative platforms.
• Experience working with project management tools such as Jira, Airtable, Monday.com, Asana, or similar platforms.
• Exceptional attention to detail, with demonstrated experience QA'ing marketing campaigns prior to launch.
• Ability to manage multiple projects, campaigns, and deadlines in a fast-paced, cross-functional environment.
• Strong written and verbal communication skills, with experience collaborating across marketing, product, design, engineering, analytics, and other cross-functional teams.
• Experience analyzing campaign performance and using data-driven insights to optimize future marketing initiatives.
• Familiarity with analytics platforms such as Adobe Analytics, Amplitude, GA4, or Tableau.
• Regular, on-site attendance at the workplace a minimum of 3 days per week is an essential function of the position.

Qualifications

• Selected candidate must be able to reliably meet this requirement.

Skills

• Basic HTML/CSS knowledge for email and messaging QA.

Benefits

• Annual salary range: $92,000.00 - $122,000.00 annually.
• Eligible for an annual discretionary bonus.
• Variety of benefits including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.
• Union representation may provide additional benefits.