Senior Specialist, Lifecycle Marketing

Campaign Build, Execution & QA

Build, launch, and manage lifecycle marketing campaigns across email, push notifications, in-app messaging, content cards, and emerging channels using Braze.

Perform comprehensive QA for all campaigns, including audience targeting, personalization logic, dynamic content, rendering, links, deep links, tracking parameters, suppressions, and delivery settings.

Validate campaign functionality across devices, operating systems, email clients, and app experiences prior to launch.

Maintain campaign calendars and ensure timely execution of scheduled communications.

Identify and communicate campaign risks, platform issues, or delivery concerns before launch.

Customer Journey Management

Support onboarding, engagement, retention, and winback journeys through campaign setup and execution.

Build and maintain automated customer journeys using behavioral triggers, audience segmentation, and personalization logic.

Assist with implementing lifecycle strategies developed by senior team members and cross-functional partners.

Audience Segmentation & Personalization

Create and manage audience segments using subscriber, behavioral, engagement, and content consumption data.

Implement personalization and dynamic content rules to improve customer relevance and engagement.

Ensure audience eligibility, suppression logic, and targeting requirements are accurately configured.

Troubleshooting & Platform Operations

Investigate and resolve campaign, segmentation, delivery, and deep-linking issues.

Monitor campaign health and delivery performance following launch.

Cross-Functional Collaboration

Collaborate with Product, Content, Marketing, Creative, and Analytics teams to support feature launches, promotional campaigns, live events, and subscriber engagement initiatives.

Carefully coordinate campaign requirements, assets, timelines, and approvals across stakeholders.

Communicate campaign status, launch readiness, and performance updates to internal teams.

Performance & Optimization

Support campaign reporting and analysis efforts by monitoring engagement, conversion, and retention metrics.

Assist with A/B testing initiatives to improve messaging, creative, timing, and customer experiences.

Identify opportunities to improve campaign performance through segmentation, personalization, and operational efficiencies.

Process Improvement

Contribute to the development of lifecycle marketing best practices, QA standards, and operational workflows.

Help document campaign processes and support scaling lifecycle operations as FOX One grows.

Recommend opportunities to improve execution speed, campaign quality, and customer experiences.