Senior Specialist, Business Development & Marketing (Legal/Health Care & Life Sciences)

About the role

The Business Development and Marketing Senior Specialist will interact with office leadership, attorneys, and business professionals to assist and execute projects, programs, activities, and processes that support the business development and marketing strategies for the Health Care & Life Sciences Sector. This individual will have strong project management skills needed to manage and execute projects, programs, and activities that support business development and marketing initiatives for the entire sector.

Responsibilities

• Work with sector and Area of Focus leaders, partners, and BD & Marketing leadership to identify and execute profile raising, business development, and sector involvement initiatives in the legal/business communities that are strategic and align with the sector business plan
• Collaborate with attorneys and team members to identify and pursue cross-selling opportunities to expand relationships through initiatives and client team programs
• Assist attorneys in developing strategic plans for priority sector clients, target accounts, and emerging industry opportunities
• Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility
• Manage the execution of events, conferences/seminars, client entertainment, and client receptions, including logistics, invitations, materials, follow-up communications, and ROI tracking
• Track event performance metrics and recommend strategies to improve engagement and revenue generation
• Utilize the firm's CRM database (Dynamics) to create and send external mailings, running reports, and access the data for business development purposes
• Maintain the integrity of the firm’s experience database, working with the PR and CRM teams and attorneys to collect experience and organize it effectively, update sector collateral regularly, and work with attorneys to update their bios
• Develop customized pitches/RFPs, presentations, and sector marketing materials
• Write submissions to major award programs aligned to the sector
• Track and monitor all memberships and sponsorships and track ROI
• Absorb and promote sector thought leadership, including articles, alerts, webinars, podcasts, and speaking opportunities
• Partner with attorneys to identify timely market topics and develop client-facing content
• Leverage Foley’s marketing technology to identify potential leads and track and manage opportunities and pursuits
• Effectively collaborate with all teams within the Business Development and Marketing Department, including Communications, Events, Client Development, RFP/Proposal, Competitive Intelligence, Sectors and Industries, Branding and Creative Services, and Marketing Systems and Operations, to create and implement practice group marketing projects, facilitate business development efforts, and support client service opportunities

Qualifications

• Bachelor's Degree required
• Minimum of five (5) years of general marketing experience, with a minimum of two (2) years in professional services required
• Law firm experience strongly preferred

Benefits

We offer a comprehensive benefit program which includes Paid Time Off; Paid Holidays; Medical, Dental and Vision insurance; 401(k) Retirement; Disability and Life insurance; Adoption Assistance; Backup Care for Dependents. Affirmative Action/Equal Opportunity Employer/M/F/Vet/Disabled.