Senior Specialist, Business Development & Marketing (Legal/Health Care & Life Sciences)

About the role

The Business Development and Marketing Senior Specialist will interact with office leadership, attorneys, and business professionals to assist and execute projects, programs, activities, and processes that support the business development and marketing strategies for the Health Care & Life Sciences Sector.

Responsibilities

• Work with sector and Area of Focus leaders, partners, and BD & Marketing leadership to identify and execute profile raising, business development, and sector involvement initiatives in the legal/business communities that are strategic and align with the sector business plan
• Collaborate with attorneys and team members to identify and pursue cross-selling opportunities to expand relationships through initiatives and client team programs
• Aid attorneys in developing strategic plans for priority sector clients, target accounts, and emerging industry opportunities
• Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external and internal visibility
• Manage the execution of events, conferences/seminars, client entertainment, and client receptions, including logistics, invitations, materials, follow-up communications, and ROI tracking
• Track event performance metrics and recommend strategies to improve engagement and revenue generation
• Maintain the integrity of the firm’s experience database, working with the PR and CRM teams and attorneys to collect experience and organize it effectively, update sector collateral regularly, and work with attorneys to update their bios
• Create and send external mailings, run reports, and access the data for business development purposes
• Utilize the firm's CRM database (Dynamics) to create and send external mailings, run reports, and access the data for business development purposes
• Develop customized pitches/RFPs, presentations, and sector marketing materials
• Write submissions to major award programs aligned to the sector
• Track and monitor all memberships and sponsorships and track ROI
• Absorb and promote sector thought leadership, including articles, alerts, webinars, podcasts, and speaking opportunities
• Partner with attorneys to identify timely market topics and develop client-facing content
• Leverage Foley’s marketing technology to identify potential leads and track and manage opportunities and pursuits
• Efficiently collaborate with all teams within the Business Development and Marketing Department, including Communications, Events, Client Development, RFP/Proposal, Competitive Intelligence, Sectors and Industries, Branding and Creative Services, and Marketing Systems and Operations, to create and implement practice group marketing projects, facilitate business development efforts, and support client service opportunities

Qualifications

• Bachelor's Degree required
• Minimum of five (5) years of general marketing experience, with a minimum of two (2) years in professional services required
• Law firm experience strongly preferred

Benefits

Full compensation range: $83,200 to $124,800 in Miami, Milwaukee, Orlando, Raleigh, Salt Lake City and Tampa; $91,500 to $137,300 in Chicago, Dallas, Denver, Houston, and San Diego; $95,700 to $143,500 in Los Angeles; $99,800 to $149,800 in Boston and Washington D.C.

We are accepting ongoing applications. Foley & Lardner LLP will consider qualified applicants with criminal histories in a manner consistent with California’s Fair Chance Act.

Foley & Lardner LLP is an Equal Opportunity Employer/M/F/Vet/Disabled.