Senior Specialist, Business Development & Marketing

About the role

The Business Development & Marketing (BD&M) Senior Specialist will support the Business Law Department in managing and executing initiatives for the Finance, Real Estate, Insurance, Government Solutions/Lobbying, and Environmental practice groups, as well as the Environmental, Social & Governance (ESG) team. This position reports to the BD&M Manager and collaborates closely with attorneys and BD&M colleagues to drive strategic business development, client opportunities, and profile-raising efforts.

Responsibilities

• Support business development and marketing initiatives for the Finance, Real Estate, Environmental, Insurance, and Government Solutions practice groups, as well as the lobbying team.
• Develop, coordinate, and maintain customized pitches, proposals, RFP responses, presentations, and other client-facing marketing and business development materials.
• Conduct client, market, industry, and competitive intelligence research to support strategic business development opportunities, client pursuits, cross-selling initiatives, and efforts to deepen existing client relationships.
• Support strategic client teams and key client opportunities by assisting with research, planning, tailored marketing materials, and business development strategies.
• Coordinate and support legal directory, rankings, and award submissions, including gathering matter information, coordinating attorney input, drafting submissions, and managing follow-up efforts.
• Plan and execute webinars, virtual programs, seminars, conferences, sponsorships, client entertainment, and other thought leadership and profile-raising events, including logistics, invitations, marketing communications, and follow-up.
• Coordinate attorney participation in sponsorships, conferences, speaking engagements, rankings, awards, memberships, and other profile-raising initiatives to maximize firm investments.
• Manage key practice group memberships, sponsorships, industry listings, and related opportunities, including annual renewals, profile updates, and associated marketing initiatives.
• Create, distribute, publish, and maintain thought leadership and marketing content, including client alerts, invitations, newsletters, industry insights, articles, blog posts, event pages, attorney biographies, and website content.
• Develop and coordinate social media promotion efforts for attorney achievements, events, publications, thought leadership, rankings, and other business development initiatives.
• Maintain and update the firm’s CRM database for supporting practice groups, including data entry, list management, external mailings, and reporting.
• Identify and evaluate memberships, sponsorships, events, and other opportunities that support profile-raising, lead generation, and business development objectives.
• Track and report on the return on investment of business development and marketing activities.
• Collaborate with attorneys, practice groups, sectors, and BD&M team members to identify client service opportunities, strengthen internal relationships, and support firmwide initiatives.

Requirements

• Bachelor’s degree required; degree in marketing, business, communications, or a related field preferred.
• Minimum of five (5) years of business development and/or marketing experience, preferably in legal or a complex, consultative professional services organization.
• Understanding of the legal industry, government affairs and lobbying, financial services sector, real estate industry, environmental sector, or related markets strongly desired.

Pay

The salary range for this position varies by location:

• Madison, Milwaukee, Orlando, Tallahassee, Tampa: $83,200 to $124,800
• Austin, Chicago, Dallas, Denver, Houston: $91,500 to $137,300
• Boston, New York, Washington D.C.: $99,800 to $149,800

The actual amount offered will be between the range minimum and midpoint based on education, experience, geographic market, and internal pay equity.

Benefits

• Paid Time Off
• Paid Holidays
• Medical, Dental, and Vision insurance
• 401(k) Retirement plan
• Disability and Life insurance
• Adoption Assistance
• Backup Care for Dependents

About Foley & Lardner

Foley & Lardner LLP is an Am Law 50 law firm with over 1,100 lawyers in 26 offices across the United States, Mexico, Europe, and Asia. The firm focuses on four primary sectors: Energy, Health Care & Life Sciences, Innovative Technology, and Manufacturing. Foley is committed to delivering creative, practical, and effective solutions while fostering an inclusive environment where unique perspectives and experiences are embraced and developed.