Senior Specialist, Business Development & Marketing

Overview

Foley & Lardner LLP is a dynamic law firm committed to fostering a supportive environment where diverse perspectives thrive. Our mission is to empower our employees to grow professionally while contributing to the success of our clients and the firm. Joining Foley means being part of a community that values innovation, collaboration, and excellence.

Responsibilities

• Support business development and marketing initiatives for the Finance, Real Estate, Environmental, Insurance, and Government Solutions practice groups, as well as the lobbying team.
• Develop, coordinate, and maintain customized pitches, proposals, RFP responses, presentations, and other client-facing marketing and business development materials.
• Conduct client, market, industry, and competitive intelligence research to support strategic business development opportunities, client pursuits, cross-selling initiatives, and efforts to deepen existing client relationships and expand the client base.
• Support strategic client teams and key client opportunities by assisting with research, planning, tailored marketing materials, and business development strategies.
• Coordinate and support legal directory, rankings, and award submissions, including gathering information about matters, coordinating attorney input, drafting submissions, and managing related follow-up efforts.
• Plan and execute webinars, virtual programs, seminars, conferences, sponsorships, client entertainment, and other thought leadership and profile-raising events, including coordinating speakers, logistics, invitations, marketing communications, website and digital promotion, attendee tracking, reporting, and follow-up communications.
• Cook up attorney participation in sponsorships, conferences, speaking engagements, rankings, awards, memberships, and other profile-raising initiatives, helping maximize the value of firm investments and related benefits.
• Manage key practice group memberships, sponsorships, industry listings, and related opportunities, including annual renewals, profile updates, advertising opportunities, and associated marketing initiatives.
• Create, distribute, publish, and maintain thought leadership and marketing content, including client alerts, invitations, newsletters, industry insights, articles, blog posts, event pages, attorney biographies, internal newsletters, and related website content through the firm’s content management and communication platforms.
• Develop and coordinate social media promotion efforts for attorney achievements, events, publications, thought leadership, rankings, and other business development initiatives, including drafting share packages, creating supporting graphics, and marketing materials.
• Maintain and update the firm’s CRM database for supporting practice groups, including data entry, list management, external mailings, and reporting.
• Identify and evaluate memberships, sponsorships, events, and other opportunities that support profile-raising, lead generation, and business development objectives.
• Track and report on the return on investment of business development and marketing activities.
• Collaborate with attorneys, practice groups, sectors, and Business Development & Marketing team members to identify client service opportunities, strengthen internal relationships, and support firmwide initiatives.

Qualifications

• Bachelor’s Degree required. Degree in marketing, business, communications, or related field preferred.
• Minimum of five (5) years of business development and/or marketing experience required, preferably in legal or a complex, consultative professional services organization.
• Understanding of the legal industry, government affairs and lobbying, financial services sector, real estate industry, environmental sector, or related markets strongly desired.