Senior Specialist, Audience Engagement (Public Media / Arts & Culture)
New York, NY (Hybrid) | Full-Time | $68,000-$72,000/yr
About the Role
A major public media organization that operates PBS stations, an NPR station, and a 24/7 multi-platform arts and culture hub is hiring a Senior Audience Engagement Specialist. The organization produces Emmy- and Peabody Award-winning programming and reaches millions of viewers across the tri-state area and nationally. This role focuses specifically on the organization's arts and culture platform, which showcases programming across visual arts, music, dance, theater, and more. The specialist will serve as the lead architect for the platform's digital growth and audience retention, designing and executing sophisticated digital campaigns to reach younger, diverse audiences while maintaining the prestige of the core brand. The role spans both organic engagement tactics and data-driven paid advertising.
Responsibilities
- Designing and managing 360-degree digital campaigns for pillar programming, ensuring a cohesive journey from discovery to deep engagement
- Directing the strategy and budget for digital ad campaigns across Meta, TikTok, YouTube, and Google Ads to drive traffic and increase brand awareness
- Analyzing campaign performance against KPIs and pivoting strategies if content formats are not hitting growth targets within defined timelines
- Executing audience acquisition strategies specifically targeting Gen Z and Gen Alpha on emerging platforms
- Collaborating closely with the arts platform team to maximize creator-led content partnerships, amplifying creator collaborations through paid and organic boosts
Requirements
- Minimum 5 years of experience in digital marketing, preferably within media, arts, or entertainment
- Proven track record managing digital ad budgets across Meta Business Suite, Google Ads, and TikTok Ads Manager
- Expert-level knowledge of Google Analytics, platform-native insights, and social listening tools
- Ability to translate complex data into actionable insights for creative and production teams
Pay
$68,000-$72,000/yr