Senior Social Art Director

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. The agency is recognized for its innovative, human-first, award-winning work for blue-chip clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. VML is a Leader in Forrester Wave™ Reports for Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization. VML Health, the agency’s specialist health network, is one of the world’s largest and most awarded health agencies. The global network spans 26,000 people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP, exclusively dedicated to luxury brands and the agency of record for Lincoln Motor Company. The agency combines brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to deliver exquisitely crafted creativity. Hudson Rouge operates across New York, Detroit, Shanghai, Toronto, and Mexico City, fostering a collaborative and supportive culture.

About the role

The Senior Social Art Director delivers outstanding creative solutions that represent the agency’s luxury brands in the marketplace, with a focus on developing social creative for Lincoln. This role involves originating fresh, innovative ideas, translating concepts across multiple channels (with a primary focus on social), and ensuring high-quality execution aligned with agency and client expectations.

Responsibilities

• Originate fresh, innovative creative ideas in a timely manner at all budget levels.
• Translate ideas across TV, digital, print, experiential, and branded content, with a primary focus on social.
• Ensure the quality of work produced aligns with agency and client expectations.
• Collaborate with all departments in a mutually respectful manner.
• Contribute to new business development, including ideation and pitch presentations.
• Maintain and support all company standards.
• Demonstrate flexibility to perform other related duties and projects as assigned.

Requirements

• An outstanding portfolio showcasing social creative rooted in current culture, with a clear understanding and passion for the space.
• Social-first thinking for luxury brands, including nimble, cost-effective content that still feels premium.
• Strong conceptual abilities paired with an understanding of high-end production standards for luxury brands.
• Proficiency across Adobe Creative Suite, plus working knowledge of video editing software like Premiere Pro and After Effects for in-house content creation and editing.
• Experience with automotive or luxury and premium brands preferred but not required.
• Bachelor’s degree or equivalent experience preferred.
• Ability to work a hybrid schedule, onsite at the New York agency 3 days per week.

Benefits

WPP offers a competitive benefits package. Learn more about WPP Benefits.

Pay

The base salary range for this position is $60,000—$140,000 USD.

Schedule

Hybrid schedule requiring onsite presence at the New York agency 3 days per week. Teams are expected to be in the office an average of four days per week.