Senior Shopper Marketing Analyst, Consumer Packaged Goods

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company drives meaningful innovation through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales, 44,000 employees, and 40 manufacturing and technology research centers.

About the team

The Consumer Packaged Goods (CPG) marketing team reports to the Brand & Product Senior Marketing Manager over CPG brands (everydrop, affresh & Swash) and Gladiator brand. The team collaborates across marketing, product, sales, and operations to develop and execute strategies that deliver the brand promise and launch consumer solutions to the marketplace.

Responsibilities

• Support marketing planning for Everydrop/Water, affresh, and SWASH brands across all retail channels, ecommerce, and in-store.
• Lead plan execution in partnership with retailers, including retail media, online and in-store experiences (displays, point-of-purchase, sampling, couponing, subscription), content development, and performance measurement.
• Develop product detail page strategies and execute across retailers, including reviews, core, and rich content.
• Strengthen marketing partnerships with key retailers and agency partners.
• Create data-driven solutions grounded in research.
• Present marketing plans, updates, and results regularly to internal sales teams and during quarterly reviews.
• Manage budget ownership in collaboration with finance and cross-functional partners to ensure accurate cost outlook and processing.
• Deliver projects on-time, on-strategy, and on-budget.

Requirements

• Bachelor’s degree.
• 4+ years of experience in one or more of the following: Marketing, Shopper Marketing, Product, Media, Brand, eCommerce, or Channel Sales.

Skills

• Bachelor’s Degree in Business, Communications, or Marketing (preferred).
• Experience in Retail Media/Marketing (Paid, In-Store).
• Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders through strong project management, time management, and organizational skills.
• Proven analytical skills and ability to integrate different streams of information into conclusive next steps and shareable findings.
• Proven ability to develop strong relationships and work with cross-functional teams.
• Ability to influence and lead others, including those outside of the Marketing function.
• Strong oral, written communication, and presentation skills.

Benefits

• Generous benefits package.
• Whirlpool employee discount.
• Fitness and educational reimbursement programs.
• Kitchenettes in office locations.
• Saint Joseph/Benton Harbor locations: Recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (availability and additional costs may apply).

Schedule

This role works in-person Monday through Friday.