Senior SEO Specialist

Key Responsibilities

• Develop and execute comprehensive SEO strategies across technical, on-page, and off-page channels
• Conduct site audits and implement performance tracking using tools like Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog, and Google Data Studio
• Lead link-building and digital PR outreach campaigns, including influencer and social outreach
• Collaborate with content creators, developers, and designers to optimize internal linking, UX, and CRO
• Implement schema markup and monitor Core Web Vitals and page speed improvements
• Stay current with SEO trends, algorithm updates, and best practices
• Manage reporting and documentation, including outreach experiments, progress reports, and client presentations
• Support local and e-commerce SEO initiatives across platforms like WordPress and Shopify

Qualifications

• 5+ years of hands-on SEO experience with a strong portfolio of successful campaigns
• Expertise in keyword research, competitor analysis, and SEO copywriting
• Proficiency in CMS platforms (WordPress, Shopify) and SEO tools (Yoast, RankMath, Hunter.io, Buzzstream)
• Strong analytical skills and experience with performance tracking and reporting
• Excellent communication and project management abilities