Senior SEO Specialist
Generac · Waukesha, WI · 2 wk ago
On-siteMarketingFull-time
Key Responsibilities
- Execute on-page SEO optimizations including metadata, internal linking, header structure, and URL improvements
- Support keyword research and implement keyword targeting across priority pages
- Optimize existing content to improve rankings, engagement, and conversion performance
- Aid in developing content briefs aligned with SEO strategy and user intent
- Support technical SEO by conducting routine audits and implementing recommendations
- Participate in content creation and optimization for AI-driven search experiences
- Monitor and report on key SEO metrics including rankings, organic traffic, and conversions
- Collaborate with internal teams to align SEO with broader marketing initiatives
- Support campaign launches and website updates with SEO best practices
Minimum Requirements
- Bachelor’s degree or equivalent experience
- 3–5 years of hands-on SEO experience
- Familiarity with SEO tools (Google Search Console, Google Analytics, SEMrush, Ahrefs, etc.)
Preferred Qualifications
- Experience with technical SEO fundamentals (site audits, schema, Core Web Vitals)
- Understanding of AI-driven search and emerging SEO trends
- Experience working within CMS platforms (e.g., Adobe Experience Manager, WordPress, Optimizely)
- Basic HTML/CSS knowledge