Senior SEO Specialist

About the firm

Cantrell Schuette is a Tampa-based law firm dedicated to correcting injustice. Our niches include protecting franchisee rights, employee rights, and personal injury. The firm offers a supportive environment for legal and non-legal professionals who want to contribute to meaningful, impact-driven work.

About the role

The Senior SEO Specialist is a full-time, hybrid role based in Tampa, FL. This role is responsible for developing and executing comprehensive SEO strategies to increase organic visibility, qualified traffic, and lead generation for the firm's practice areas.

Responsibilities

• Perform keyword research
• Optimize on-page content and metadata
• Manage technical SEO initiatives
• Improve site architecture and internal linking
• Monitor rankings and performance metrics
• Analyze data and prepare reports with actionable insights for leadership and marketing teams
• Collaborate on content planning
• Coordinate with external vendors when needed
• Stay current with search engine algorithm updates and best practices in legal industry SEO

Qualifications

• Strong skills in keyword research, on-page optimization, and content optimization
• Skills in technical SEO, including site audits, crawl and index management, page speed optimization, and structured data implementation
• Skills in analytics and reporting, including use of tools such as Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, Moz)
• Skills in link-building strategy, competitive analysis, and organic traffic growth initiatives
• Skills in cross-functional collaboration, communicating SEO recommendations clearly to non-technical stakeholders, and aligning SEO with broader marketing goals
• Relevant experience in SEO within professional services, legal, or similar regulated industries is beneficial
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent practical experience is preferred
• Demonstrated ability to work independently, manage multiple projects, and thrive in a hybrid work environment
• Preference for experience with digital ads, including Google, Facebook, Instagram, and AI