Senior Segment Product Marketing Manager (Public Sector)

About the role

For our client, we are seeking a Senior Segment Product Marketing Manager (Public Sector) to join the team of a leader in the Information Technology space. This role will own the marketing strategy and execution for public sector segments, with a strong focus on segment positioning, messaging, and growth. You will translate buyer insights into targeted programs that align with procurement and compliance requirements in the public sector. The position partners closely with sales and product teams to sharpen value propositions, support strategic initiatives, and identify new opportunities for expansion. Location: Remote - US based candidates only, no visa sponsorship available.

Pay

Compensation: $104,400 – $135,700 annually

Responsibilities

• Own the complete marketing strategy and execution for public sector segments.
• Develop and maintain ideal customer profiles and buyer persona maps updated with evolving market data.
• Conduct segment-specific research to create tailored marketing programs and messaging updates.
• Create content such as brochures and videos specifically designed for public sector segments.
• Support strategic projects and identify new market opportunities for future growth.
• Articulate the company's value proposition and align strategies with key purchase drivers.
• Partner with sales and product teams to drive segment growth strategies.

Qualifications

• 8+ years of experience in marketing strategy, preferably in B2B SaaS or technology.
• 3+ years in vertical-specific B2B marketing with understanding of compliance and procurement in the public sector.
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
• Familiarity with telematics and connected vehicle technology is a plus.
• Strong research and analytical skills to translate buyer insights into strategies and messaging.
• Proven ability to craft compelling value propositions and marketing collateral.
• Outstanding cross-functional collaboration and communication skills.

Benefits

• Flex working arrangements for enhanced work-life balance.
• Home office reimbursement program to support remote work.
• Baby bonus and enhanced parental leave policies.
• Access to online learning and development opportunities.
• Incentives for purchasing electric vehicles.
• Comprehensive medical and dental benefits.
• Retirement savings program for future financial security.