Senior Segment Product Marketing Manager (Field Service)

About the role

For our client, we are seeking a Senior Segment Product Marketing Manager (Field Service) to join the team of a leader in the Information Technology space. This role will shape segment-specific marketing strategy for the Field Service market, translating research and buyer insights into clear positioning and compelling value propositions. The position will partner closely with product marketing, sales enablement, and other cross-functional teams to support launches, market mapping, and strategic growth initiatives. The right person will also serve as a visible subject matter expert, helping represent the organization across industry events and professional associations. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Lead the development of marketing strategies for the Field Service segment and ensure alignment with business goals.
• Conduct in-depth research to create buyer persona maps and segment intelligence.
• Create vertical-specific content and marketing materials to enhance sales enablement.
• Support market mapping and strategic initiatives for future business opportunities.
• Articulate the company's unique value proposition and integrate it into marketing strategies.
• Collaborate with product marketing for effective product launches and messaging.
• Serve as a subject matter expert, representing the organization at industry events and associations.

Qualifications

• 8+ years of experience in marketing strategy, preferably in B2B SaaS or technology sectors.
• 3+ years of experience in segment-specific B2B marketing, understanding industry buyer dynamics and procurement processes.
• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA is a plus.
• Familiarity with telematics, fleet management, or connected vehicle technology is beneficial.
• Ability to synthesize segment research into actionable strategies and compelling value propositions.

Benefits

• Flex working arrangements to support work-life balance.
• Home office reimbursement program to assist remote work.
• Baby bonus and parental leave top-up program for new parents.
• Access to online learning and networking opportunities.
• Electric vehicle purchase incentive program for employees.
• Comprehensive medical and dental benefits packages.
• Retirement savings program for future financial security.

Pay

$104,400 – $135,700 annually