Senior Sales Manager

About the Role

Lead group sales strategy, drive market share, and maximize revenue performance for the property through aggressive direct sales efforts, strategic account management, and rigorous weekly and monthly reporting. Growth path: Property Director of Sales – Area Director of Sales – Regional Director of Sales.

Responsibilities

• Own all group sales segments for the hotel; proactively solicit new accounts, convert high-yield business, and maintain top-tier relationships with key client decision-makers.
• Prepare and deliver weekly pace reports, activity logs, and pipeline health updates.
• Conduct monthly conversion rate analyses and track proactive sales KPIs to identify market opportunities and revenue gaps.
• Partner directly with the Regional Director of Sales and General Manager to draft annual business plans, establish budgeting needs, produce quarterly sales strategies, and generate accurate group revenue forecasts.
• Interview, select, train, and mentor junior sales associates in alignment with brand standards and HHM core values.
• Coordinate multi-departmental support to execute flawless group experiences.
• Conduct outside sales calls, participate in local industry travel, represent the hotel at key trade shows, and deliver compelling, high-impact sales presentations to prospect organizations.
• Utilize Salesforce/Delphi to manage pipeline integrity, document client interaction, and track account activity.
• Adhere to HHM’s EarthView sustainability initiatives.

Requirements

• Bachelor’s degree in Hospitality, Business, or related field preferred.
• 3+ years of progressive hospitality group sales experience with demonstrated senior-level achievement.
• Advanced proficiency in Salesforce/Delphi, sales pace modeling, and revenue forecasting tools.
• Strong financial acumen with proven experience managing sales KPIs, budgets, and business plans.

Work Environment

• Work schedule varies and may include occasionally working on holidays and weekends.
• Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
• Remote position possible with location in the Bay Area, California.
• Required travel to tradeshows, meetings, property, local client travel, and hotel needs.

Core Values

• People Are Our Capability
• Hearts That Serve
• Only Excellence
• Stay Nimble
• Own It