Senior Sales Manager

It's fun to work in a company where people truly believe in what they're doing! We're committed to bringing passion and customer focus to the business.

About the Role

The Senior Sales Manager is responsible for selling sponsorships for Novogradac’s twelve annual national conferences and advertising in the Novogradac Journal of Tax Credits, on the company’s website, and in email campaigns. This position drives revenue through lead generation, competitive intelligence, win-back strategies, and building relationships with industry customers. The Senior Sales Manager will plan and implement sales strategies, measure and report on results, and adjust strategies accordingly. Additionally, the role involves representing sponsorship and advertising sales onsite at select conferences to support client engagement, prospecting, and revenue development.

This position is available in either Dover, OH, Cleveland, OH, Kansas City, MO, St. Louis, MO, or Detroit, MI.

Responsibilities

• Maintain and grow the current client base as well as develop new relationships with potential advertisers and sponsors.
• Enter, update, and maintain daily sales activities and client/customer information in Salesforce.
• Design, implement, and manage sponsorship and advertising plans focused on growing sponsorships across industries and sectors, as well as revenue across print, web, and digital media.
• Use a consultative selling approach to understand prospect needs and develop customized sponsorship and advertising packages to win business.
• Maintain accurate records of all contracts and revenue projection pipelines, including prospecting, research, networking, outbound calls, and attendance at conferences and industry events.
• Own the full sales cycle: prospecting, cold-calling, lead follow-up, win-back strategies, and closing new business.
• Identify and launch new revenue opportunities, including new ad products, placements, and campaign-driven initiatives.
• Perform regular follow-up on inbound leads and sales inquiries.
• Establish, develop, and maintain positive business and customer relationships.
• Achieve or exceed sales targets and outcomes within designated schedules.
• Coordinate sales efforts with the Marketing Department by exchanging relevant data such as logos, benefit arrangements, and other related considerations.
• Track performance metrics and generate reports and dashboards to measure sales effectiveness.
• Gather and summarize marketplace intelligence relative to sales.
• Assist with other duties and projects as assigned.

Requirements

• Bachelor’s degree and 8 or more years of progressively responsible experience in sponsorship sales, advertising sales, business development, account management, or a related sales role, preferably within professional services, media, conference, real estate, or related industries (or an appropriate balance of education and work experience).
• Consultative sales skills, with the ability to understand client goals and recommend relevant sponsorship or advertising solutions.
• Salesforce or similar CRM proficiency, including accurate activity tracking, account updates, pipeline management, and reporting.
• Strong pipeline management and prioritization, with the ability to manage multiple events, products, deadlines, and client relationships simultaneously.
• Excellent written and verbal communication, including proposal development and client-facing presentations.
• Relationship management and customer service skills, with a responsive, professional, and solutions-focused approach.
• Ability to clearly explain firm products, services, and advertising/sponsorship opportunities to clients and prospects.
• Strong research and prospecting skills, with the ability to identify target accounts, market trends, and new revenue opportunities.
• Ability to meet deadlines and effectively prioritize a fast-paced and varied workload.

Benefits

• Increased number of paid holidays per year.
• Competitive salaries with continuous review of market conditions.
• Flexible working hours and work arrangements.
• Remote and hybrid opportunities.
• Expanding Social Impact department for a healthy, happy, inclusive, and productive workplace.
• Strong growth opportunities.
• Competitive benefits package.
• 401(k) package with firm profit-sharing.
• Discretionary annual bonuses for eligible positions and a CPA bonus plan.
• Strong emphasis on quality work-life integration.
• Dress for your day policy.
• Resources of a national firm.

Pay

$95,000 - $127,000 depending on experience. Higher compensation is possible based on experience.