Senior Sales Director, CA

About the role

Deutsch Family Wine & Spirits is seeking a Senior Sales Director, CA. The primary responsibilities of this position will be responsible for the planning and implementation of all tactical sales activities as well as trade/customer marketing activities to enhance the growth and profitability of the DFWS brand portfolio in the market.

Responsibilities

• Identify and action opportunities to grow DFWS share of the total wine and spirits category across the marketplace to consistently achieve goals
• Penetrate accounts at multiple levels to develop collaborative plan to grow mutual market share faster than the remaining market
• Develop and implement category management strategies and capabilities that expand the DFWS portfolio
• Prioritize business development opportunities, identify levers for future growth, and develop a tactical plan to drive volume through: increase distribution, improved promotion effectiveness, or other tactics
• Ensure DFWS brands achieve programming goals including fair share or better activity
• Manage 1 million cases of annual volume and has responsibility for all channels across the entire state of CA
• Manage, develop and coach Regional Managers (RM) responsible for the development and business performance within the market
• Develop best-in-class customer relationships with key accounts and the distributor
• Ensure alignment of DFWS plan with key customer strategies, plans and goals
• Ensure appropriate execution tactics are in place to maximize effectiveness of our plans and programs
• Work cross-functionally to ensure implementation of national retail strategies
• Influence program development to support sales efforts, and provide direction on retail/channel strategies to the Marketing department
• Leverage the Customer Marketing tools to develop unique programs that support the attainment of our profit goals and improve our endearment to our strategic partners.
• Manage delivery of the entire Strategic Accounts plan in CA, including national customers as well as on-premise and off-premise independent channels
• Build relationships with national and local wholesaler networks to leverage relationships and ensure higher visibility of our portfolio with our retailers
• Monitor the retail environment and be an expert on trends and developments as it relates to key accounts, future growth, and new selling ideas

Qualifications

• Bachelor's degree required
• 15+ years calling on and developing strategy in the on-premise, off-premise retail and chain environment ideally in the state of CA
• Existing relationships at customer and distributor level highly preferred
• Prior alcohol beverage experience is required
• Proven experience leading and working with cross-functional teams.
• Strong track record managing and developing people
• Must possess solid knowledge of Category Management with strong analytical skills
• Excellent relationship development skills; proven ability to influence
• Experienced manager; proven track record in ability to coach, lead and develop talent.
• Strong negotiating skills
• Good organizational and time management skills
• Driven and determined; passion for winning

Benefits

• Competitive compensation
• Career development opportunities
• Medical, dental, vision and life insurance, PTO
• 401(k) match
• Product allowance to enjoy on DFWS products
• Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children
• Gym reimbursement
• Employee Assistance Program