Senior Retention & Loyalty Strategy Specialist

About the role

Priceline is transforming its loyalty and marketing strategies, moving towards a product operating model and leveraging AI to enhance its offerings. This role plays a pivotal role in shaping these strategies, collaborating with the Senior Director to drive VIP loyalty, re-engagement, and trip management initiatives.

Responsibilities

• Loyalty & Lifecycle Strategy
  • Support the development and activation of Priceline's VIP loyalty program
  • Translate strategic direction into organized plans and coordinated action across marketing, product, and technology
  • Architect retention and loyalty strategies in partnership with the broader marketing team
  • Create strategy docs and requirements that product and technology partners can build against
  • Collaborate with product managers across the Re-engagement and Trip Management & Loyalty portfolios to ensure marketing strategy is prioritized and reflected in roadmap decisions
  • Maintain and evolve customer lifecycle frameworks and segmentation inputs
• AI & Marketing Systems
  • Identify, evaluate, and pilot AI-powered tools and automation workflows
  • Build repeatable systems that reduce manual effort across campaign development, briefing, and performance summarization
  • Champion AI adoption within the team and contribute real marketing use cases to Priceline's enterprise AI strategy
• Customer Data & Growth
  • Translate customer data into actionable insights
  • Represent marketing needs in how customer data is structured, surfaced, and activated with data and product partners
  • Contribute to personalization and recommendations initiatives from a marketing strategy perspective

Requirements

• Bachelor's degree or higher in marketing, business, or a related field
• 8+ years in lifecycle marketing, retention strategy, CRM, or a closely related discipline
• Demonstrated hands-on experience with AI tools in a professional context
• Comfortable working in or alongside a product operating model
• Strong organizational instincts for managing complex, multi-stakeholder work
• Clear, confident communicator who can translate strategic vision into product requirements, briefs, and executive updates
• Familiarity with CRM or marketing automation platforms
• Comfortable engaging with customer data concepts such as segmentation, CLV, and behavioral analytics
• Naturally curious and energized by ambiguity
• Travel, e-commerce, or subscription experience is a plus

Qualifications

• Demonstrated history of living Priceline's values: Customer, Innovation, Team, Accountability, and Trust
• Unquestionable integrity and ethics

Benefits

There are a variety of factors that go into determining a salary range, including external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is $110,000-$135,000.

Who We Are

We are Priceline. Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, motivated by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding - we make travel affordable and accessible to our customers. Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized. We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration. Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable. If you want to be part of something truly special, check us out!

Flexible Work

Priceline follows a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Perks & Benefits

• Health & wellness coverage including medical, dental, vision, and mental health resources
• Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
• Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location)
• Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
• Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits
• Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits

Inclusion

To be the best travel dealmakers in the world, we believe our team should reflect the broad range of customers and communities we serve. We are committed to cultivating a culture where all employees have the freedom to bring their individual perspectives, life experiences, and passion to work.