Senior Manager, Loyalty Strategy

About the role

As the Senior Manager, Loyalty Strategy, Portfolio & Intake, you will own the strategy engine behind Best Buy’s membership program, shaping what membership becomes across every tier, from free through Total and the co‑brand card. Day to day, you’ll build the business cases, run the intake process for new ideas, and write the briefs that drive enterprise prioritization. A successful candidate turns member and business needs into a build‑ready portfolio and partners closely with Delivery and Go‑to‑Market to bring it to life. If you love setting the “what and why” and influencing senior leaders, this is your role.

Responsibilities

• Develop membership strategy and value proposition across all tiers.
• Build business cases that size opportunity, return, and trade‑offs.
• Own the program portfolio and run a deliberate, stage‑gated intake process.
• Write prioritized briefs and omni‑channel requirements that hand cleanly to Delivery.
• Direct an Associate Manager and a shared Analyst while partnering cross‑functionally.

Requirements

• 7+ years in product management, strategy, business management, consulting, loyalty/membership, or customer experience.
• Proven track record building business cases and turning strategy into roadmaps.
• 3+ years of strong financial and analytical experience with comfort synthesizing data into clear decisions.
• Experience influencing senior stakeholders and driving prioritization.
• Bachelor’s degree or equivalent experience.

Preferred Qualifications

• Experience in loyalty, membership, subscription, or retail programs.
• Familiarity with product, portfolio management and stage‑gate intake frameworks.
• MBA or equivalent.

Schedule

This role is hybrid: required on‑site at the Best Buy corporate office in Richfield, Minnesota, Monday through Thursday. Friday can be worked virtually from home or another non‑Best Buy location.

Benefits

• Competitive pay.
• Generous employee discount.
• Physical and mental well‑being support.
• Various types of leaves of absence (LOA) and potential pay sources based on eligibility, with intermittent or reduced‑schedule leave available for certain medical or family care situations.
• Paid time off (vacation or PTO) based on work location, employment status, salary or hourly status, and years of service.
• Incentive pay opportunities for roles where market norms demand it, recognizing financial and strategic results (see Incentive Programs Summary for details).

About Us

As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We humanize and personalize tech solutions for every stage of life—in our stores, online, and in customers’ homes. Our culture deeply supports and values our employees, offering a great place to work where you can unlock unique career possibilities and bring your authentic self to work now and into the future. Tomorrow works here™