Senior Publicist
About the role
Founded in 2008 by Ross Sapir, Roadway Moving is built on the core principles of accountability, kindness, generosity, and dedication. These values drive a culture of excellence, where our people, not just our trucks, set us apart in a crowded industry. We believe in investing in both our employees and our clients, fostering an environment rooted in respect, urgency, clear communication, and appreciation. At Roadway, we don’t just move boxes, we move lives, and we do it with a commitment to making the experience remarkable for everyone involved. Roadway Moving has spent almost 20 years building something people notice when they experience it. Now we want them to read about. We are hiring a Senior Publicist to earn that coverage. It is an individual contributor role, close to the Founder and CEO and close to the work, focused on proactive pitching, Tier 1 relationships, and stories that land in places that carry weight. We are looking for curiosity, judgment, and drive more than a playbook. If you can look at an expansion, a partnership, a customer insight, or a cultural moment and find the angle a journalist actually wants, you will have plenty to work with at Roadway.
Responsibilities
- Own our national earned media strategy, from angle to placement to amplification
- Build real relationships across business, consumer, real estate, lifestyle, design, sports, entertainment, and culture media
- Secure interviews, features, expert commentary, broadcast, and contributed content
- Shape the founder narrative around our growth, our standards, and our people
- Run an annual media calendar tied to business milestones, seasonal moments, and new markets
- Establish local authority in every market we expand into