Senior Publicist

Position Summary

As a Senior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for securing media coverage, building relationships with journalists and influencers, partnerships, and driving brand awareness for our clients across various industries. The ideal candidate will have a strong track record of securing high-profile media placements, excellent communication skills, and a deep understanding of media relations and storytelling.

Day-to-day activities

• Develop and execute strategic PR campaigns to meet client objectives and goals.
• Liaise on a daily basis with clients, in-house publicists, and the media.
• Outreach to build new relationships and network within the media.
• Maintain media lists and continuously research new media relationships.
• Work as part of a department account team to develop client proposals and implement PR activity strategies.
• Create monthly PR plans and strategies to guide campaign execution and ensure alignment with client goals.
• Create timely media angles and pitches for responsive news, leveraging current events and trends to secure media coverage.
• Manage and track media samples, ensuring accurate inventory, timely distribution, and effective follow-up on all samples.
• Communicate daily with the team to coordinate efforts, share updates, and effectively manage client workloads.
• Prepare regular client reports and attend client meetings.
• Create press releases and pitch letters, crafting compelling narratives to attract media attention and secure coverage for clients.
• Aid in researching, writing, and distributing press releases to targeted media.
• Promote news stories and features to the media.
• Collate, analyze, and evaluate incoming media coverage.
• Ensure all media coverage is correct and communicate media placements ongoing to clients.
• Absorb and promote news stories and features to the media.
• Assist in event creation, including press conferences and on-site events for fashion, beauty, entertainment, and general promotions.
• Attend and promote client events to media and networks.
• Cook up and manage client sample mailings.
• Undertake research for client strategy, press releases, media strategies, and present to potential new clients.
• Manage the PR & Client aspect of possible crisis situations.
• Manage department interns.
• Prepare regular client reports and attend client meetings.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Minimum of 5 years of experience in public relations or journalism, with a focus on media relations.
• Proven track record of securing high-profile media placements.
• Excellent written and verbal communication skills.
• Strong media relationships and contacts across various industries.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinker with a passion for storytelling and brand building.
• Proficiency in media monitoring and measurement tools.
• Experience with crisis communication and issues management is a plus.

What We Offer

• Contract Position
• Opportunities for professional development and growth.
• Collaborative and supportive work environment.
• Work with a diverse range of clients and industries.

Benefits

• Flexible work from home options available.
• Compensation: $45,000.00 - $65,000.00 per year.

About the Role

BPM-PR Firm is a full-service PR agency with a global media reach. Our firm provides national and international public relations services across all industries from A to Z. We are hailed as one of the best PR companies for those aiming to keep their names top of mind for consumers within the press. As a top PR firm, we are a results-driven team that works to obtain daily media placements within print magazines, online news sites, top blogs, television, radio, and newspapers. Our team of seasoned publicists delivers unparalleled media buzz and elevates brands to new heights.

BPM-PR Firm is a NYC-based PR agency with a global media reach. Known for crafting powerfully unique media messages, BPM-PR Firm has established itself as a trusted partner to global brands, enterprises, unicorn companies, and emerging startups. Their expertise spans various industries, including fashion, beauty, lifestyle, technology, wellness, experts, event PR, and corporate communications. The 19-year-old PR agency's commitment to excellence has been recognized multiple times, including being named one of America's Best PR Firms by Forbes in 2021, receiving the 2024 Newsweek Award for America's Best PR Agencies, and winning the 2023 PR Daily Awards Grand Prize for Strategy of the Year in the Content Marketing Awards.

BPM-PR Firm is celebrated as one of the best PR companies for maintaining high visibility for brands in the media. They are a results-driven team, securing daily media placements in print magazines, online news sites, top blogs, television, radio, and newspapers. Their seasoned publicists deliver unparalleled media buzz and elevate brands to new heights. For more information, visit www.bpm-prfirm.com.