Senior Public Relations Director: F&B Team

About the Role

The Food and Beverage Team at The Brand Guild works with some of the most iconic F&B brands in the country. We are looking for an experienced Senior Public Relations Director with a deep understanding and love of food and lifestyle brands to serve as the day-to-day lead and thought partner for a portfolio of exciting brands. This position is based in The Brand Guild’s NYC office with Tuesday-Thursday in-office.

Who You Are

• A lover of all things food and beverage
• A problem solver and strategic thinker with the experience to lead a team of skilled storytellers
• An expert in identifying and developing stories that drive visibility, from major moments to ongoing pitches
• Adept at leading press initiatives, including research, writing, and strategic thinking
• A confident communicator and presenter who can serve as a main client lead
• Extremely organized and detail-oriented
• Someone who thrives in a collaborative, supportive, and results-driven team

Responsibilities

• Develop and drive integrated communications strategy for F&B clients, securing meaningful coverage that builds awareness and engagement
• Identify and ideate brand partnerships to elevate storytelling and earned reach
• Lead proactive media outreach and relationship-building to secure high-impact coverage across national, regional, and trade outlets
• Analyze media performance and share clear, actionable insights to guide planning
• Collaborate cross-functionally with Marketing and Events teams to amplify storytelling
• Manage, mentor, and grow a team of PR professionals, fostering a culture of creativity and results

Requirements

• 8+ years of public relations agency experience specializing in food and beverage (CPG experience a plus)
• Strong relationships with key industry press
• A love of news, strong media relationships, and a comprehensive understanding of the media cycle
• Relationships that help create and advance brand partnerships
• Extensive experience managing multiple client accounts and direct reports
• Excellent verbal and written communication skills, as well as organizational and planning abilities
• Ability to independently manage multiple projects and clients while meeting deadlines in an agency environment

Benefits

• People-first culture with a supportive, high-energy team that values creativity, collaboration, and balance
• Professional development: annual stipend, training programs, and mentorship opportunities
• Comprehensive benefits: fully paid medical, dental, and vision; FSA; life and disability insurance; 401(k) with 4% match
• Time to recharge: robust PTO and paid holidays
• Hybrid flexibility: three in-office days fostering connection and creativity
• Exciting clients: work with best-in-class brands in the F&B portfolio