Senior Programmatic Strategist

About Us

We are a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, igniting revenue and brand recognition for leading and emerging companies worldwide. As a people-first firm, we value diversity in backgrounds and experiences, believing our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services.

Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit. We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.

At the heart of our firm is nova, our proprietary technology that analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, our dynamic team of consultative marketers, creatives, analysts, and technologists challenges traditional planning and measurement through meticulous testing and data science across the customer journey. We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

About the Role

As the Programmatic Senior Strategist, you own the execution, performance, and growth of programmatic marketing within your book of business. You service complex, enterprise-level accounts and are highly regarded for your mastery of programmatic advertising. You excel under pressure, navigating probing client questions, difficult conversations, and account issues while maintaining a deep understanding of cross-channel strategy and its impact on the broader media mix.

You are client-business-oriented, tying your efforts to greater business goals and communicating effectively with executives. You own reporting, optimizations, client communication, and execution of programmatic deliverables, sometimes with the support of a Specialist. You provide forward-thinking strategy and insights, leveraging a strong grasp of programmatic levers to drive performance.

Responsibilities

• Lead and drive strategic collaboration with cross-functional teams, guiding specialists, planning teams, marketing sciences, and account teams to develop and execute sophisticated programmatic strategies.
• Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices.
• Design and implement comprehensive programmatic campaign strategies across mobile, display, video, CTV, DOOH, and audio, demonstrating advanced expertise in programmatic advertising methodologies.
• Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and cutting-edge technologies.
• Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision.
• Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory aligned with campaign objectives.
• Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients.
• Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries.
• Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights.
• Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness.
• Conduct in-depth analysis of campaign performance, regularly monitoring and evaluating KPIs through advanced reporting tools.
• Deliver comprehensive campaign insights and analysis to senior stakeholders on a regular basis.
• Support strategic recommendations with appropriate measurement methodologies and solutions.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department.

Requirements

• 4+ years of direct experience managing cross-channel performance marketing campaigns for e-commerce, B2B, and B2C lead generation companies.
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations.
• Proven understanding of digital marketing principles and strategies across mobile, display, video, OTT, CTV, and audio.
• Knowledge of ad creative best practices, including ad formats, specs, and messaging for different platforms.
• Proficiency in developing audience targeting techniques, such as demographics, behavioral targeting, and retargeting within programmatic platforms.
• Excellent communication, collaboration, and organizational skills to work effectively with cross-functional teams, clients, and vendors.
• Strong attention to detail in setting up, monitoring, and managing programmatic campaigns.
• Expertise in ad tech tools and platforms, including ad servers, ad verification tools, and ad trafficking systems.
• Experience managing multiple projects simultaneously from start to finish and a track record of building working relationships and influencing key decision-makers.

Key Performance Indicators (KPIs)

• Maintain below 10% client churn rate.
• Manage a range of 7-8 enterprise-focused accounts.
• Achieve client spend thresholds and meet or exceed industry performance benchmarks by at least 95%.
• Ensure 100% completion of client deliverables.

Most Important Things (MITs)

• Client retention, sentiment, and growth.
• Understanding the client’s business model and desired outcomes to align with account strategy.
• Paid advertising production and completion of tasks on time based on team/client deadlines.

Benefits & Perks

• Base salary + commission opportunities.
• Robust medical, dental, and vision insurance plans with up to 100% employer contribution toward employee monthly premiums.
• 401(k) plan with 4% employer contribution matching.
• Unlimited time off available from day one.
• Fully flexible work environment: full-remote, in-office, or hybrid.
• Employee Assistance Program (EAP).
• 12 observed U.S. national holidays + 2 mental health recharge days per year.
• Unlimited opportunities for growth and leadership within a rapidly growing firm.
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s).
• Quarterly awards including prize money and recognition for outstanding performance.
• Opportunities to be involved in company DEI initiatives.