Senior Program Manager, Demand Generation

Demand Generation and Pipeline

Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV.

Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI.

Advise leadership on funnel health, channel ROI, and investment prioritization.

Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting.

Website, Content, and SEO

Own our Webflow site: strategy, page edits, CMS updates, and new page launches.

Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program.

Run editorial operations for two founder Substacks and bi-weekly newsletters.

Oversee contractors for SEO/AEO execution and social content production.

CRM, Email, and Lifecycle

Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow.

Design and build onboarding, nurture, sales, and marketing email sequences across both products.

Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications.

Analytics, Attribution, and Operations

Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes.

Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership.

Own the full martech stack and build AI workflows and automations across your workflow.