Senior Program Manager, Demand Generation

Demand Generation and Pipeline

Define the demand generation strategy across both products and own the outcomes: trials, demos, CAC, ACV, LTV
Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
Advise leadership on funnel health, channel ROI, and investment prioritization
Identify, build, and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting

Website, Content, and SEO

Own our Webflow site: strategy, page edits, CMS updates, and new page launches
Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program
Run editorial operations for two founder Substacks and bi-weekly newsletters
Oversee contractors for SEO/AEO execution and social content production

CRM, Email, and Lifecycle

Partner with sales and customer success on pipeline content, outbound sequences, competitive assets, and retention communications
Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
Design and build onboarding, nurture, sales, and marketing email sequences across both products

Analytics, Attribution, and Operations

Maintain and evolve the marketing attribution model, including cross-functional work with engineering to connect pre-signup session data to revenue outcomes
Translate data from BigQuery, Looker, HubSpot, GA4, and Google Sheets into clear recommendations for leadership
Own the full martech stack and build AI workflows and automations across your workflow

Preferred Qualifications

Experience with AEO, LLM citation optimization, or AI-driven search visibility programs
Familiarity with BigQuery or data warehouse tools for marketing attribution
Experience in legaltech, legal operations, or selling to law firms or in-house legal teams
Experience building and owning a martech stack from the ground up