Senior Product Specialist

About the role

As a Senior Product Specialist within the Go-To-Market Performance Media organization, you will play a critical role in driving success for complex product solutions, with a focus on App advertising (App Retargeting & App Install), as part of the Seller Success team.

Responsibilities

• Drive Product Adoption & Revenue: Develop and drive sales opportunities to grow Criteo's App offering (App Retargeting & App Install) — this role is expected to be client-facing, directly pitching key advertisers alongside Sales and Account Strategists. You will lead or co-lead client conversations to present tailored propositions, up-sell and cross-sell to existing accounts, and win new business. This also includes collaborating with sales teams to boost adoption in key segments, customizing presentations and messaging, sharing product expertise to close knowledge gaps, matching customer needs with appropriate use cases, and connecting with relevant product and internal stakeholders.
• Build Bridges: Engage directly with advertiser and agency app teams to establish Criteo as a trusted partner. Provide expert support to Sales and Account Strategists in pitch meetings and client interactions — your ability to navigate, influence and close those relationships is core to this role.
• Drive Sales Excellence: Provide focused enablement for priority sellers, support scalable regional playbooks, and host office hours. Deliver against revenue and customer growth goals in line with Criteo quarterly objectives.
• Simplify Complexity: Help sellers bridge knowledge gaps by translating advanced product solutions into clear, actionable strategies for clients.
• Collaborate Cross-Functionally: Partner effectively with Product, Marketing, and GTM teams to offer constructive feedback, facilitate product testing initiatives, and drive ongoing improvement. Ensure customer and market needs are collected and shared with relevant internal teams to address market expectations. Additionally, conduct client segmentation and prioritization to optimize specialist support.
• Develop Best Practices & Evangelism: Develop best practice sharing in your markets. Organize and participate in external events to evangelize our App solutions.

Requirements

Demonstrated success in client-facing positions within Sales, Sales Enablement, Account Management, or related roles at enterprise-level advertisers, agencies, or mobile/app companies. Proven track record of influencing complex and demanding stakeholders both internally and externally, with excellent interpersonal skills. Experience with XL/Whale client engagement is preferred. Deep knowledge of the mobile app advertising ecosystem — value proposition, KPIs, campaign mechanics (retargeting & user acquisition), measurement frameworks (SKAdNetwork, MMP integrations), and the agency buying model across the funnel. Advanced understanding of the broader digital advertising ecosystem, with the ability to connect App solutions to full-funnel performance strategies. Proactive approach to identifying opportunities and solving problems. Strong stakeholder management, and persuasive communication skills - comfortable presenting to C-level clients and agency leads. Entrepreneurial mindset with a track record of bringing new advertising products to market in fast-moving, cross-functional environments. Challenger Mindset, demonstrates a consultative, insight-led approach to selling - able to challenge assumptions, reframe how customers think about their problems, and build a compelling case for change.