Senior Product Marketing Manager - Verticals

Vertical Market Expertise

Own and refine ICP, segmentation, and TAM/SAM to guide prioritization and investment.

Develop deep customer and buyer insight across sub-segments and geographies, including pain points, workflows, and buying dynamics.

Build differentiated vertical narratives by translating Klaviyo’s capabilities and ecosystem integrations (loyalty, reservations, POS, PMS) into clear use cases and measurable business outcomes.

Maintain a strong point of view on the competitive landscape and how it varies by segment and region.

GTM & Revenue Impact

Develop scalable sales plays and cross-channel GTM programs in partnership with Sales and Marketing leadership.

Equip Sales and Enablement with high-impact collateral, discovery frameworks, objection handling, and customer proof points.

Partner with CS and Customer Marketing to turn customer outcomes into repeatable expansion and advocacy motions.