Senior Manager, Vertical Product Marketing (Public Sector)

Position Summary

As an Industry Marketing Manager at TrendAI™ focused on the public sector vertical (SLED and Federal), you will deliver market opportunity and buyer-centric insights into verticalized platform narratives and go-to-market programs - shaping messaging, content, and mission-specific threat intelligence that powers everything from field enablement to demand generation.

Key Qualifications

• Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software. Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
• Direct experience marketing to US federal government agencies (civilian, defense, or intelligence community) and state/local governments highly preferred; broader experience with regulated or complex industries (financial services, healthcare, manufacturing/OT) also valuable.
• Industry Acumen: Ability to quickly understand federal-specific challenges, including agency procurement and acquisition processes, state-wide contracts and master agreements, cooperative purchasing vehicles such as NASPO, multiple award schedules, authorization-to-operate timelines, AI governance mandates, and mission-critical operational realities.
• Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences - customers, analysts, executives, partners, and sellers.
• Collaboration: Proven ability to influence and align cross-functional and cross-regional teams.
• Customer-Centric Mindset: Passion for understanding federal agency mission and compliance problems and translating them into clear solution narratives.
• Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams.
• Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
• Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI’s relevance in the US federal government sector.

What We Offer

• Group benefits program with health and dental coverage
• Telehealth Virtual Health Services
• Life Insurance
• Short & Long Term Disability
• Critical Illness Insurance
• Mental Health Wellness Program
• Wellness Incentive Program
• Retail Savings Programs with company match
• Paid Time Off
• 14 Annual Holidays
• Tuition Assistance
• Employee Resource Groups
• Competitive compensation with bonus opportunity tied to company performance
• Room to enhance your skills through ongoing learning and broad technological opportunities