Senior Product Marketing Manager, Orchestration

About the role

Braze is seeking a Senior Product Marketing Manager to own the go-to-market strategy and positioning for our orchestration products. This role involves developing a deep understanding of relevant personas, crafting differentiated positioning and messaging, bringing new products and features to market, and serving as a subject matter expert.

Responsibilities

• Develop a strong understanding of our core buyer personas and end users
• Proactively identify opportunity areas and make recommendations about growth and retention strategies
• Conduct market, competitive, and customer research to stay informed about the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• Create clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform
• Partner closely with the BrazeAI™ product and PMM teams to ensure orchestration-specific AI messaging is differentiated, consistent, and credibly tied to customer outcomes
• Prepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories)
• Independently lead product launches and releases for new products, features, and enhancements
• Serve as a subject matter expert who can comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences
• Drive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplish
• Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilities

Qualifications

• 6+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companies
• Ability to think strategically and develop comprehensive go-to-market plans
• Strong technical literacy, particularly in AI and marketing automation, with demonstrated ability to understand and clearly explain concepts like agentic AI and journey orchestration to both technical and non-technical audiences
• Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
• Proven track record working collaboratively to take new products and features to the market and drive their continued success
• Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
• Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
• Metrics-driven and focused on driving incremental results
• Natural curiosity and empathy for customers and their challenges

What You Are

• Experienced in B2B marketing, with exposure to both enterprise and SMB businesses
• Familiarity with journey orchestration tools, decisioning engines, or AI-assisted marketing platforms

Benefits

The pay range for this position at the start of employment is expected to be between $103,000 and $154,000/year, with an expected On Target Earnings (OTE) between $119,000 and $177,000/year (including bonus or commission).