Senior Product Marketing Manager, Orchestration

About the role

Braze is seeking a Senior Product Marketing Manager to lead the go-to-market strategy and positioning for our orchestration products. This role requires a deep understanding of relevant personas, strategic planning, and the ability to communicate complex concepts effectively.

Responsibilities

• Develop a strong understanding of our core buyer personas and end users
• Proactively identify opportunity areas and make recommendations about growth and retention strategies
• Conduct market, competitive, and customer research to stay informed about the landscape and inform different teams
• Create clear and differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform
• Partner with the BrazeAI™ product and PMM teams to ensure orchestration-specific AI messaging is differentiated, consistent, and credibly tied to customer outcomes
• Prepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories)
• Independently lead product launches and releases for new products, features, and enhancements
• Serve as a subject matter expert who can comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences
• Drive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplish
• Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilities

Qualifications

• 6+ years of product or solutions marketing experience, preferably at high-growth B2B SaaS companies
• Ability to think strategically and develop comprehensive go-to-market plans
• Strong technical literacy, particularly in AI and marketing automation, with demonstrated ability to understand and clearly explain concepts like agentic AI and journey orchestration to both technical and non-technical audiences
• Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
• Proven track record working collaboratively to take new products and features to the market and drive their continued success
• Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
• Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
• Metrics-driven and focused on driving incremental results
• Natural curiosity and empathy for customers and their challenges

What We Offer

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

Benefits

• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze

Equal Opportunity Employer

Braze is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We strive to provide a fair and accessible experience for all candidates, regardless of background or circumstance.