Senior Product Marketing Manager, Orchestration

About the role

Braze is seeking a Senior Product Marketing Manager to own the go-to-market strategy and positioning for our orchestration products. This role requires a deep understanding of relevant personas, market trends, and customer needs.

Responsibilities

• Develop a strong understanding of our core buyer personas and end users
• Proactively identify opportunity areas and make recommendations about growth and retention strategies
• Conduct market, competitive, and customer research to stay informed about the landscape and help different teams act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• Create clear & differentiated positioning based on a deep understanding of customer use cases and the core capabilities of our platform
• Partner closely with the BrazeAI™ product and PMM teams to ensure orchestration-specific AI messaging is differentiated, consistent, and credibly tied to customer outcomes
• Prepare highly compelling content and collateral (e.g. web pages, demo videos, sales decks, webinars, blogs, customer stories)
• Independently lead product launches and releases for new products, features, and enhancements
• Serve as a subject matter expert who can comfortably deliver thought leadership, use case walkthroughs, demos, and product roadmap presentations to internal and external audiences
• Drive continued product adoption through impactful programs that inspire & educate our customers on the wide range of use cases they can accomplish
• Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our capabilities