Senior Product Marketing Manager - Frontline Worker

Core Responsibilities

• Strategy Ownership: Develop and execute the comprehensive global GTM plan specifically for the Frontline Worker use case.
• Subject Matter Expertise: Act as the internal and external SME for the deskless workforce, understanding the unique needs of healthcare, retail, logistics, and manufacturing sectors.
• Content Creation: Produce high-impact marketing assets including whitepapers, solution briefs, case studies, blogs, and website content.
• Sales Enablement: Develop "sales-ready" tools such as pitch decks, discovery guides, and objection handling scripts, and deliver global training sessions to equip the field.
• Cross-Functional Leadership: Partner with Product Management to influence the roadmap and work with Demand Gen teams to build integrated campaigns that drive high-quality leads.

Requirements

• Experience: 7+ years of B2B Product Marketing experience within the SaaS, Enterprise Software, or Mobility space.
• Domain Expertise: Deep understanding of UEM and the specific requirements of frontline/deskless worker environments (ruggedized devices, shared mode, etc.).
• Communication: Exceptional storytelling and presentation skills, with the ability to translate complex technical features into business outcomes.
• Alliance Management: Proven track record of working with large technology partners to execute joint GTM strategies.