Senior Product Marketing Manager

Sales Enablement

We're building the core selling toolkit: pitch decks, product one-pagers, use-case breakdowns, objection-handling guides, and vertical-specific narratives. We'll consolidate what's working in the field and train the sales team on new assets, messaging, and competitive updates.

Competitive Intelligence

Build and run our competitive program: landscape map, battlecards for our top competitors, and a refresh cadence tied to win/loss learnings. Stand up a lightweight win/loss loop so deal outcomes systematically feed messaging, battlecards, and product feedback.

Product Narrative & Markitecture

Codify the product story: markitecture diagram, per-product messaging docs, and a use-case library mapped to persona, vertical, and regulation across our portfolio (CDK, AgeKit+, neimo., Family Connect, Compliance Studio). Operate and maintain our ICP and persona messaging — compliance counsel, trust & safety leads, and product execs each buy differently, and our materials should reflect that. Own product-level web content: product pages, explainers, and the self-serve evaluation story.

Lifecycle Management

Support packaging and portfolio narrative — how the products fit together, what's sold vs. bundled — in partnership with sales and product leadership. Own case studies end-to-end: identify candidates, wrangle customer approvals, interview stakeholders, and ship polished, quantified stories. Build the broader proof library: reference quotes, stats, and named-logo assets sales can pull from.

Launches & Demos

Stand up a repeatable, tiered launch process so every meaningful release gets the right messaging, assets, and sales enablement. Produce demo assets sellers actually use: product demo videos, click-throughs, and guided demo narratives — hands-on or by directing production, with fluent use of AI tooling.