Senior Product Marketing Manager, Banking and Capital Markets
Chainlink Labs · United States · 2 wk ago
RemoteRemoteMarketingFull-time
About the role
The Senior Product Marketing Manager, Banking & Capital Markets at Chainlink Labs will define and own the commercial narratives that bring institutional financial workflows on-chain. This role involves shaping how global banks, data providers, and asset managers understand and adopt blockchain-powered solutions across data distribution, payments, and privacy-preserving workflows.
Responsibilities
- Define and maintain clear, cohesive narratives across core institutional workflows, including data distribution, digital payments and settlement, and privacy/confidentiality.
- Document and analyze end-to-end institutional workflows, identifying key stakeholders, commercial drivers, and where Chainlink delivers differentiated value.
- Translate complex technical systems into clear, compelling messaging for enterprise and institutional audiences.
- Lead go-to-market strategies for new products and features across the banking and capital markets portfolio, ensuring launches are strategically sound, well-coordinated, and tied to measurable business outcomes.
- Build scalable sales enablement assets, including playbooks, proposal frameworks, and competitive positioning, to empower GTM teams to engage institutional clients effectively.
- Partner with Product and Sales to influence how solutions are structured, packaged, and monetized, ensuring alignment with institutional buying patterns and existing commercial models.
- Act as the “voice of the market,” synthesizing insights from customers, competitors, and industry trends to inform product direction and maintain clear differentiation against incumbents and emerging alternatives.
- Ensure that Chainlink’s privacy and confidentiality capabilities are embedded into all relevant narratives and solutions, addressing regulatory, operational, and commercial requirements for institutional adoption.
Requirements
- At least 7 years of experience in product marketing, product strategy, or related roles within banking, capital markets, or enterprise financial infrastructure.
- Strong understanding of institutional financial workflows, including at least one of the following: data licensing/distribution, payments and settlement, treasury operations, or regulated data/privacy environments.
- Proven ability to translate complex technical systems into clear, compelling messaging for enterprise and institutional audiences.
- Strong cross-functional collaboration skills, with the ability to influence Product, Engineering, Sales, and Marketing stakeholders.
- Demonstrated ability to develop narratives, sales enablement materials, and positioning that resonate with senior decision-makers.
Preferred Requirements
- Experience at a global bank, financial data provider, payments network, or institutional fintech platform.
- Familiarity with blockchain infrastructure and concepts such as smart contracts, tokenization, stablecoins, and interoperability.
- Exposure to privacy-enhancing technologies (e.g., zero-knowledge proofs, MPC, TEEs) or regulated data/compliance environments.
- Understanding of both buy-side and sell-side institutional perspectives.
- Experience operating in a fast-paced, globally distributed organization.